Biotiful Dairy Gym Sampling
Biotiful Dairy are the UK market leader of Kefir, a gut friendly, cultured milk product. Flavor. was tasked with the challenge of driving awareness and cut through of the Kefir category, and Biotiful as a brand in the highly competitive yogurt & yogurt drink category.
Target
Reaching the right audience.
Biotiful needed to target 18-35 consumers who had an interest in Health & Wellness, and currently bought yogurt products. Flavor. used a combination of TGI, Acorn and proprietary data to identify hot-spots of their audience throughout the UK. We combined this data with key partners + logistical considerations to create the most impactful and efficient journey plan possible – ensuring that there would be minimal audience wastage and maximum levels of relevant engagement. The targeting identified a potential audience of 221,440 across 7 cities.
engage
Delivering impact in the right moments.
Flavor. identified gyms as a key partnership opportunity to engage the target audience. Smaller chains + Independent gyms were pinpointed as the focus for the campaign based on the size and relevance of their memberships, their level of interest + eagerness, and their ability to sign off quickly. A Biotiful trained Brand Ambassador visited up to 10 Gyms per day, delivering up to 500 units per gym, and training gym staff on the merits + key messages of Biotiful products, as well as how to store and distribute the samples throughout the day. 77 Gyms were visited in total over a ten day period, distributing over 30,000 samples.
The Stats.
- 5,000Sales created directly
- 17%Sales Uplift over a 6 week period
- 62.5%Likelihood to Purchase in the future
- 82,377Recommendations made
- 52%Unprompted Brand Recall
Integrated Sampling
Part of a connected sampling strategy.
This campaign formed part of a wider integrated sampling approach, combining multiple channels to maximise reach, relevance, and measurable impact.
By aligning targeting, engagement, and measurement, we ensured every touchpoint contributed to stronger overall performance.