Carr’S New Home
Currently owned by Pladis Global, Carr’s is an authentic UK biscuit and cracker producer offering a range of products for every occasion. Carr’s had reached out to Flavor to increase brand awareness throughout the UK and encourage consumer trial around key events including informal hosting’s and get-together occasions such as Christmas and summer meet-ups.
Target
Reaching the right audience.
The Carr’s brand have a key demographic of AB 35-55 year old food lovers who appreciate the quality and enjoyment of food. AB 35-55 year old Flavor. used a combination of TGI , Acorn and proprietary data to identify hot-spots of the Carr’s audience throughout the UK as well as ensuring minimal audience wastage when doing so, touching on the correct channels to accurately target their audience. TGI Acorn proprietary data
engage
Delivering impact in the right moments.
Flavor delivered 10,000 samples through the New Home channel reaching up to 40,000 unique home movers per month. 10,000 samples 40,000 unique home movers per month. By tapping into this key life event, consumers are more likely to engage with brands and make lifelong and memorable connections with them. Flavor worked with a number of mortgage providers, estate agents and new home builders to distribute Carr’s Ciabatta and Black Olive crackers into New Home boxes – making their way directly into consumers homes.
The Stats.
- 10,000overall samples distributed
- 65%Likelihood to recommend rate
- 18Net Promoter Score
- 68%Likelihood to purchase
- 4.5Kconsumers now introduced to Carr’s
Integrated Sampling
Part of a connected sampling strategy.
This campaign formed part of a wider integrated sampling approach, combining multiple channels to maximise reach, relevance, and measurable impact.
By aligning targeting, engagement, and measurement, we ensured every touchpoint contributed to stronger overall performance.