CASE STUDY

Deeply Foods Case Study

Driving gut-health discovery through targeted rapid
grocery sampling

Flavor Sampling partnered with Deeply Foods to drive trial of its gut-
health shot range through Deliveroo Rapid Grocery Delivery across
Central London. The campaign delivered over 5,000 samples,
introducing the brand to predominantly new consumers while
generating strong purchase intent and valuable consumer insights.

  • Fresh cherry tomatoes, dairy, and greens in a shopping bag for healthy eating.
  • Gut health shot with prebiotic fibre and healthy ingredients for wellness.

Target

Reaching the right audience.

Objectives

  • Drive awareness and trial of Deeply Foods among health-conscious consumers
  • Position Deeply Foods as a convenient and effective gut-health solution
  • Generate consumer feedback and insight to support future retail growth
  • Encourage purchase consideration through targeted product education

engage

Delivering impact in the right moments.

Flavor’s Approach

Solutions

  • Deliveroo Rapid Grocery Delivery sampling
  • Educational gut-health messaging
  • Consumer insight and feedback collection
  • New-to-brand trial and awareness
    generation
Impact

The Stats.

  • 5040
    Total Samples
  • 97%
    New Consumers
  • +13.73
    Net Promoter Score
  • 64%
    Likelihood to Purchase
  • 65%
    Likelihood to Recommend
  • 178
    Survey Responses
Integrated Sampling

Part of a connected sampling strategy.

This campaign formed part of a wider integrated sampling approach, combining multiple channels to maximise reach, relevance, and measurable impact.
By aligning targeting, engagement, and measurement, we ensured every touchpoint contributed to stronger overall performance.

Integrated Sampling Get In Touch

Engage in the right moments

Measure every outcome

Target with precision