Flavor proposed New Home Sampling having aligned with Fentimans target audience of a younger market, reaching up to 40,000 unique home movers per month. New Home Sampling By tapping into this key life event, consumers are more likely to engage with brands and make lifelong and memorable connections with them. Flavor worked with a number of mortgage providers, estate agents and new home builders to distribute 26,500 samples of Fentimans Ginger Beer or Rose Lemonade into New Home boxes – making its way directly into consumers homes. Leaflet inserts were also included accompanied by a redeemable discount code to further optimise conversion and raise additional awareness of the product. 26,500 samples The campaign was tracked throughout using integrated measurement to understand campaign success and insightful consumer behaviours towards the product.