Fight Vitamins Subscription Sampling
An alternative to your usual vitamins, Fight offers vegan bite-sized, tasty gummy supplements without lacking in nutrients that your body needs. A bonus is that naturally flavoured, free from preservatives and come in multiple flavours! Fight had reached out to Flavor to promote the Fight brand and encourage new consumers to trial the product further by using the most suitable sampling channels.
Target
Reaching the right audience.
Flavor. used a combination of TGI, Acorn and proprietary data to identify hot-spots of Fight’s audience throughout the UK, as well as delving into our wide-ranging database of subscription partners to identify the most suitable channels that will effectively engage with their audience. TGI, Acorn and proprietary data to identify hot-spots of Fight’s audience throughout the UK,
engage
Delivering impact in the right moments.
Flavor identified a wide range of subscription partners whose audience focused largely on Fight Vitamin’s target demographic. 5,840 flow wrapped samples and coupons of Fight Vitamins were included in 5 monthly subscription boxes with the support of social media channels to drive further engagement and shareable content. 5,840 flow wrapped samples and coupons The campaign was tracked throughout using integrated measurement to understand campaign success and insightful consumer behaviours towards the product.
The Stats.
- 5,840Samples distributed
- 77%Recommendation Rate
- 8.7Overall Average Rating
- £123KPotential Sales Revenue
Integrated Sampling
Part of a connected sampling strategy.
This campaign formed part of a wider integrated sampling approach, combining multiple channels to maximise reach, relevance, and measurable impact.
By aligning targeting, engagement, and measurement, we ensured every touchpoint contributed to stronger overall performance.