Fulfil Subscription + E-Commerce
Fulfil is a tasty and nutritional protein bar brand offering a number of mouth-watering flavours to suit every individual. It’s jammed packed with 9 multi-vitamins to help alleviate tiredness and boost the metabolism, and contains very little sugar – best part is that it doesn’t lack in flavour! Fulfil reached out to us in the hopes of creating the perfect sampling campaign by utilising channels that would reach their audience. They were looking to build brand awareness, educate the audience and see long-term tangible results!
Target
Reaching the right audience.
The Fulfil audience has a key demographic of 18-35 year old’s with a slight skew towards an older audience. 18-35 year old’s with a slight skew towards an older audience. Flavor. used a combination of TGI , Acorn and proprietary data to identify hot-spots of the Fulfil audience throughout the UK as well as ensuring minimal audience wastage when doing so, touching on the correct channels to accurately target their audience. TGI Acorn proprietary data
engage
Delivering impact in the right moments.
Flavor delivered a total of 100,000 flow wrapped samples of Fulfil Nutrition Protein bars across relevant Subscription and E-commerce partners. 100,000 flow wrapped samples of Fulfil Nutrition Protein bars A number of partners were identified and filtered down to the most suitable brands who would effectively target the Fulfil demographic. The subscription and e-commerce partners chosen had a combined audience that reached more than 1 million consumers across the UK per month. 1 million consumers across the UK A mixture of Fulfil bar flavours were included with a leaflet to give further information on where the product can be purchased. The flow wrapped samples had made their way into a number of consumers’ homes. The campaign was tracked throughout using integrated measurement to understand campaign success and insightful consumer behaviours towards the product.
The Stats.
- 100,000samples distributed
- 9Average product rating
- 81%Average rated the sample ‘very tasty’
- 38Average Net Promoter Score
- 70%Recommendation rate
Integrated Sampling
Part of a connected sampling strategy.
This campaign formed part of a wider integrated sampling approach, combining multiple channels to maximise reach, relevance, and measurable impact.
By aligning targeting, engagement, and measurement, we ensured every touchpoint contributed to stronger overall performance.