Inch’s Medium Apple Cider
Launched by Heineken, Inch’s Cider is a lightly sparking sustainable cider made purely from British apples. Each drink is created using a wide selection of local apples to produce the perfect balance of flavor, and carefully blended to produce the right amount of alcohol in each can. As the brand had newly launched, Inch’s approached Flavor to find relevant sampling channels to support the launch of Inch’s Medium Apple Cider to drive taste, sales and broaden brand perception of the new product.
Target
Reaching the right audience.
As a newly launched product, Flavor used sampling channels that would effectively target and introduce new consumers to Inch’s Cider whilst ensuring there is minimal audience wastage. effectively target and introduce new consumers We identified the most relevant sampling channels that would directly hit their objectives which were through Takeaway and New Home sampling. These channels had a positive impact in driving engagement and raising brand awareness of the product. most relevant
engage
Delivering impact in the right moments.
Flavor worked with a number of delivery services and independents restaurants to deliver through well-known takeaway services like Just Eat, Uber Eats and Deliveroo. delivery services and independents restaurants Set in motion was a Takeaway Sampling campaign throughout targeted local areas in the UK. Along with consumer’s takeaway orders, 30,000 sample-sized cans of Inch’s Medium Apple Cider were included together with a leaflet which gave further information on the product. 30,000 sample-sized cans of Inch’s Medium Apple Cider An integrated sampling approach was additionally utilised through New Home sampling where an additional 88,320 samples and leaflets were distributed. By tapping into this key life event, consumers are more likely to engage with brands and make lifelong and memorable connections with them. 88,320 samples and leaflets Flavor worked with a number of mortgage providers, estate agents and new home builders to achieve this – the samples making its way directly into consumers homes. mortgage providers, estate agents and new home builders The campaign was tracked throughout using integrated measurement to understand campaign success, insightful consumer behaviours and feedback towards the newly-launched product. integrated measurement
The Stats.
- 18,320Samples distributed
- 51%Strong Likelihood to Purchase Rate
- 53%Strong Likelihood to Recommend Rate
- £81KIn Potential Sales Revenue
Integrated Sampling
Part of a connected sampling strategy.
This campaign formed part of a wider integrated sampling approach, combining multiple channels to maximise reach, relevance, and measurable impact.
By aligning targeting, engagement, and measurement, we ensured every touchpoint contributed to stronger overall performance.