Liberty Wines New Home
Wine distributor, Liberty Wines, had reached out to Flavor to find the correct sampling channels in increasing awareness of the Mateus Rose wine brand, and encourage trial amongst new consumers. Flavor put forward the most efficient sampling channels to target the Mateus Rose consumer, in order to reach their business objectives.
Target
Reaching the right audience.
The Mateus Rose consumer consists of a ABC1 age 25-44 male and female audience. ABC1 age 25-44 Flavor. used a combination of TGI , Acorn and proprietary data to identify hot-spots of the 19 Crimes audience throughout the UK as well as ensuring minimal audience wastage when doing so. TGI Acorn proprietary data
engage
Delivering impact in the right moments.
Flavor proposed New Home Sampling having aligned with the Mateus Rose target audience reaching up to 40,000 unique home movers per month. New Home Sampling 40,000 By tapping into this key life event, consumers are more likely to engage with brands and make lifelong and memorable connections with them. Flavor worked with a number of mortgage providers, estate agents and new home builders to distribute over 11,000 samples of Mateus Rose wine and brochures into New Home boxes – making their way directly into consumers homes. over 11,000 samples of Mateus Rose wine and brochures The campaign was tracked throughout using integrated measurement to understand campaign success and insightful consumer behaviours towards the product.
The Stats.
- 11,160amples distributed
- 6K+new consumers now introduced to Mateus Rose
- £61KPotential Sales Revenue
- 54%Likelihood to Recommend
Integrated Sampling
Part of a connected sampling strategy.
This campaign formed part of a wider integrated sampling approach, combining multiple channels to maximise reach, relevance, and measurable impact.
By aligning targeting, engagement, and measurement, we ensured every touchpoint contributed to stronger overall performance.