Nerds Gummy Clusters Sampling Campaign
Flavor Sampling delivered a wide scale multi channel campaign for Nerds Gummy Clusters, distributing over 1.1 million samples across eight touchpoints. Spanning live moments alongside in home and delivery channels, the activation achieved significant scale, drove mass trial and expanded reach.
Target
Reaching the right audience.
The campaign targeted younger consumers and confectionery fans in high footfall cultural environments as well as everyday home consumption occasions.
engage
Delivering impact in the right moments.
Flavor activated across eight channels combining live experiential sampling with in home and delivery environments. By embedding the brand into culturally relevant moments and everyday consumption settings, the campaign maximised reach and encouraged habitual product trial.
The Stats.
- 8.9Average Product Score
- 48%Claimed Purchase Percent
- 32.4Net Promoter Score
- 68%Likelihood To Purchase Percent
- 70%Claimed Recomendations Percent
- 3.1:1ROI
- 100,100,000Samples Distributed
- 100,000Deliveroo Samples
Integrated Sampling
Part of a connected sampling strategy.
This campaign formed part of a wider integrated sampling approach, combining multiple channels to maximise reach, relevance, and measurable impact.
By aligning targeting, engagement, and measurement, we ensured every touchpoint contributed to stronger overall performance.