Nucao needed to target ABC1 18-35 consumers who had an interest in Snacking , Health & Wellness , vegan/veggie/flexitarian cuisine and were likely to shop in key Sainsbury’s stores . ABC1 18-35 consumers Snacking Health & Wellness stores Flavor. used a combination of TGI , Acorn , proprietary data and audience profiling tools to identify hot-spots of Nucao’s audience throughout the UK. This was cross-correlated with store data to identify 25 key Sainsbury’s stores as the optimal focus for the social activity. TGI Acorn proprietary data audience profiling tools Social ad tools were used to target the audience precisely based on demographics, likes + interests, and proximity to the three key stores. For Nucao’s brand-to-hand campaign, the target consumer were those who were vegan and had a keen interest in sustainability – the primary focus of location being close to Holland and Barrett stores in London. The targeting identified a potential 6,100,000 relevant and engaged audience. 6,100,000