Across the New Home and Takeaway Sampling channels, a total of 290,000 samples had been distributed. 290,000 samples By tapping into a key life event such as moving homes, consumers are more likely to engage with brands and make lifelong and memorable connections with them. Flavor worked with a number of mortgage providers, estate agents and new home builders to distribute the samples into new home boxes accompanied with a leaflet. more likely to engage with brands and make lifelong and memorable connections Through the Takeaway Sampling channel, a number of delivery services and independent restaurants had delivered Peroni Nastro Azzurro samples in consumer takeaway orders. These were selected based on cuisine type, location and audience demographic. Takeaway channels are used effectively by inserting samples inside breakfast, lunch and dinner orders where consumers are likely to enjoy a free complimentary treat along with their meals. a number of delivery services and independent restaurants are likely to enjoy The campaign was tracked throughout using integrated measurement to understand campaign success and insightful consumer behaviours. integrated measurement