Peroni Nastro Azzurro Stile Capri
Peroni Nastro Azzurro Stile Capri is a delightful Mediterranean-inspired lager, perfectly balancing a hint of bitterness with refreshing citrus notes. It’s the latest addition to the Peroni Nastro Azzurro family. Peroni approached Flavor with the objectives of creating awareness by handing out sip samples to customers visiting Co-Op stores in the London area, as well as samples via Deliveroo takeaway orders. Peroni approached Flavor with the objectives of creating awareness by handing out sip samples to customers visiting Co-Op stores in the London area, as well as samples via Deliveroo takeaway orders.
Target
Reaching the right audience.
A combination of profiling tools, TGI, Acorn and proprietary data had been used to identify hot-spots of the Peroni Capri audience around London, to target them on a large scale, whilst also ensuring there is minimal audience wastage. profiling tools, TGI, Acorn proprietary data Flavor had also mapped out high footfall areas near Co-Op stores where the product can be directly purchased, to encourage post-trial and instant sales.
engage
Delivering impact in the right moments.
Flavor set up a Guerilla sampling campaign outside Co-op stores , which helped to grow penetration of new users and increase brand awareness whilst driving immediate sales. Guerilla sampling campaign outside Co-op stores new users and increase brand awareness immediate sales. Guerilla Sampling is a great way to sample directly into consumers hands without the cost of site space. Alongside each of the samples, we gave consumers a flyer with a QR code to complete a feedback survey, this linked directly into our measurement dashboard , allowing us to track results live and compare the data to previous and future campaigns alongside Asahi. measurement dashboard track results live and compare the data Using Integrated Sampling, Flavor utilised Deliveroo Sampling, which created trial sampling opportunities and promoted brand awareness by getting Peroni Nastro Azzurro Stile Capri into customers hands, via Deliveroo Hop. Deliveroo Sampling, trial sampling opportunities and promoted brand awareness Consumers could opt-in to receive up to 2x free samples alongside their grocery shopping. Alongside each of the samples, we gave consumers access to complete a feedback survey, which linked directly into our measurement dashboard. This live tracking meant Flavor and Asahi could regularly review channel performance, and adapt the campaign in reaction. regularly review channel performance, and adapt the campaign
The Stats.
- 8.4Product Rating
- 72.2%New Recommendations
- +37.88Net Promoter Score
- 69%Likelihood to Purchase
Integrated Sampling
Part of a connected sampling strategy.
This campaign formed part of a wider integrated sampling approach, combining multiple channels to maximise reach, relevance, and measurable impact.
By aligning targeting, engagement, and measurement, we ensured every touchpoint contributed to stronger overall performance.