Picks
PICKS is a new offering from hugely popular Baltic brand Pergale. The PICKS brand has been specifically designed to help the corporation enter the Western European market and is a snack consisting of nuts or berries coated in chocolate. Product range includes almonds, macadamia or hazelnuts coated in either chocolate, cinnamon or chocolate and blackcurrant powder. For those with nut allergies there is also a strawberry or cranberry option. Leaning on the guilt-free side of the snacking fence, PICKS appeals to those wanting to nibble or graze on the healthier, more nutritious option. Having secured a listing as within Sainsbury’s Future Brands the brand approached Flavor. with task of maximising the Rate of Sale in key stores as well as drive awareness, brand perception + social chatter a mongst the Sainsbury’s audience, to ensure the listing in Sainsbury’s to continue and increase.. maximising the Rate of Sale drive awareness, brand perception + social chatter a
Target
Reaching the right audience.
PICKS needed to target ABC1 25-40 consumers who had an interest in Snacking , Health & Wellness and were likely to shop in key Sainsbury’s stores . ABC1 25-40 consumers Snacking Health & Wellness stores Flavor. used a combination of TGI , Acorn and proprietary data to identify hot-spots of PICKS’ audience throughout the UK. This was cross-correlated with store data to identify 26 key Sainsbury’s stores as the optimal focus for the activity. TGI Acorn proprietary data Social ad tools were used to target the audience precisely based on demographics, likes + interests, and proximity to the three key stores. The targeting identified a potential 5,100,000 relevant and engaged audience. 5,100,000
engage
Delivering impact in the right moments.
Flavor. designed, created and ran targeted social adverts and served them to PICKS’s audience – giving them a chance to claim a free pack of PICKS. social adverts free pack of PICKS. Data was captured and samples were sent directly to the consumers’ homes for them to enjoy, along with a discount coupon for a future purchase. Follow up emails were sent to all claimants to encourage social engagement + drive sales through Sainsbury’s stores. The Social ad reached a hyper-targeted audience of over 25,000 , with 8,166 Samples distributed to consumers’ homes. 25,000 8,166 Samples
The Stats.
- 56.8%Likelihood to Purchase
- 63,106Recommendations
- 182%Increase in Net Promoter Score
- 5,500Sales
- 2.5:1Return on Investment
Integrated Sampling
Part of a connected sampling strategy.
This campaign formed part of a wider integrated sampling approach, combining multiple channels to maximise reach, relevance, and measurable impact.
By aligning targeting, engagement, and measurement, we ensured every touchpoint contributed to stronger overall performance.