CASE STUDY

Starbucks Multiserve In Home Sampling Campaign

Flavor Sampling partnered with Starbucks to deliver a targeted in home campaign for the Multiserve chilled coffee range. Distributed via Deliveroo Rapid Grocery, 10,000 samples reached consumers at home driving response around taste, refreshment and convenience.

  • Tomato basil pasta sauce, cheese, and caramel macchiato in paper bag for flavour sampling.
  • Delivery grocery bag with Starbucks Caramel Macchiato carton and Morrisons shopping tags.

Target

Reaching the right audience.

The campaign targeted adult coffee drinkers seeking convenient ready to drink coffee options at home.

engage

Delivering impact in the right moments.

Flavor leveraged rapid grocery delivery as a sampling channel to align with convenience led coffee habits. By placing Multiserve directly into everyday household consumption moments the activation encouraged trial and repeat purchase.

Impact

The Stats.

  • 8.3
    Average Product Score
  • 44%
    Claimed Purchase Percent
  • 26
    Net Promoter Score
  • 64%
    Likelihood To Purchase Percent
  • 63%
    Claimed Recomendations Percent
  • 2.4.1
    ROI
  • 10,000
    Samples Distributed
Integrated Sampling

Part of a connected sampling strategy.

This campaign formed part of a wider integrated sampling approach, combining multiple channels to maximise reach, relevance, and measurable impact.
By aligning targeting, engagement, and measurement, we ensured every touchpoint contributed to stronger overall performance.

Integrated Sampling Get In Touch

Engage in the right moments

Measure every outcome

Target with precision