Superdrug
Superdrug are the second largest health and beauty retailer in the UK who are known to provide affordable and accessible products for their customers. Superdrug’s objectives were to trial sampling opportunities by getting their Me+ sample sachets into the hands of consumers. They were looking for effective ways to drive traffic towards their Me+ products within Superdrug stores and grow penetration of new users and increase nationwide brand awareness.
Target
Reaching the right audience.
The Superdrug consumer are women, aged 25-55, who lead a busy lifestyle and have interests in skincare. women, aged 25-55, who lead a busy lifestyle and have interests in skincare. Flavor. used a combination of TGI , Acorn and proprietary data to identify hot-spots of the Superdrug audience to find the relevant subscription partners whilst ensuring minimal audience wastage. TGI Acorn proprietary data Alongside the Subscription Sampling channel, Social Sampling ads were used.
engage
Delivering impact in the right moments.
Flavor had distributed 50,000 samples of Superdrug’s Me+ moisturiser via beauty subscription box, Glossybox. A leaflet was included with the samples to give further product information. 50,000 Alonglside this, Flavor. ran hyper-targeted social adverts and served them to the Superdrug audience – giving them a chance to claim a free sample of the Me+ moisturisers. The samples that had been claimed were sent directly to consumers’ homes. social adverts free sample Follow-up emails and measurement surveys were sent to consumers post-trial in order to maximise sales uplift and encourage product feedback. Follow-up emails and measurement surveys maximise sales uplift and encourage product feedback.
The Stats.
- 51.5%Opt-Ins
- 8.6 out of 10average product rating
- +51.5Net Promoter Score average
- 67.7%Recommendation Rate
- 31.1%Survey responses
- 70.4%Recommendation Rate
Integrated Sampling
Part of a connected sampling strategy.
This campaign formed part of a wider integrated sampling approach, combining multiple channels to maximise reach, relevance, and measurable impact.
By aligning targeting, engagement, and measurement, we ensured every touchpoint contributed to stronger overall performance.