Digital Channel

Consumer Research.

Go beyond product trial and unlock meaningful consumer insight. Consumer Research Sampling allows brands to gather detailed feedback, understand audiences, and make smarter marketing decisions at every stage of the product lifecycle.

The Approach

How Consumer Research Works.

Go beyond product trial and unlock meaningful consumer insight. Consumer Research Sampling allows brands to gather detailed feedback, understand audiences, and make smarter marketing decisions at every stage of the product lifecycle.

Read MoreAbout Flavor


Hyper-Targeted Audience Selection

  • Audience built using social and digital targeting
  • Selection based on demographics, behaviours, and interests
  • Designed to match your ideal customer profile
  • Ensures relevance and quality of feedback


In-Home Product Trial

  • Samples delivered directly to consumers’ homes
  • Trial in real-life environments rather than test settings
  • More authentic and reliable feedback
  • Reflects true consumer behaviour


Insight + Data Collection

  • Bespoke surveys tailored to your objectives
  • Detailed feedback on product, packaging, and positioning
  • Data on pricing, appeal, and purchase intent
  • Actionable insights to inform marketing and growth strategy
Planning Considerations

Turning Trial Into Insight.

Consumer Research is designed to provide depth over scale. Campaigns focus on collecting high-quality data that can be used to refine products, messaging, and go-to-market strategies.


Pros

  • In-depth consumer insight and feedback
  • Supports product development and optimisation
  • Helps refine targeting and messaging strategies
  • Data-led decision making across marketing activity
  • Real-world testing in natural environments


Considerations

  • Higher cost per sample compared to standard channels
  • Smaller scale due to depth of data collection
  • Requires clear objectives to maximise value
  • Longer timelines for analysis and reporting
Get In TouchView Our Case Studies

  • Picks

    • Digital Sampling
    • Social Sampling

    PICKS approached Flavor with the objectives to maximise sales across Sainsbury’s key stores and increase brand awareness.

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  • Biofreeze

    • Digital Sampling
    • Subscription Sampling

    Biofreeze used subscription sampling to deliver pain relief samples to active consumers and drive brand awareness and trial.

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  • Bear Nibbles Ratings & Reviews Case Study

    • Digital Sampling
    • Ratings & Review Sampling

    Bear Nibbles used ratings and review sampling to generate authentic consumer feedback and increase brand trust and visibility.

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