in home Channel

Deliveroo Sampling.

Reach consumers in high-intent, in-home moments through one of the UK’s most powerful delivery networks. Deliveroo Sampling integrates your product directly into takeaway and grocery orders, placing it into relevant occasions when consumers are engaged, relaxed, and ready to enjoy.

+27


Average Net Promoter Score

62.2%


Average Recommendation Rate

58%


Average Likelihood to Purchase

31%


Average Claimed Purchase

The Approach

How Deliveroo Sampling Works.

Deliveroo Sampling combines scale, precision targeting, and real-life consumption moments. By integrating samples into takeaway and rapid grocery deliveries, brands can reach highly engaged consumers in environments where trial feels natural and relevant.

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Scale + Distribution

  • Access to Deliveroo’s extensive UK network
  • 163,000+ restaurant partners and 20,000+ grocery sites
  • Up to 300,000 samples distributed per month
  • Samples delivered alongside takeaway and grocery orders


In-Home Consumption Moments

  • Products received in relaxed, real-life environments
  • Aligned with meal occasions and consumption habits
  • Immediate trial opportunity alongside relevant food or drink
  • High engagement due to contextual relevance


Exclusive Partnership

  • Age gating through Deliveroo’s ordering system
  • Campaigns enhanced with strategic planning and optimisation
  • Seamless execution supported by Deliveroo infrastructure
  • Integrated measurement and reporting across every campaign
Deliveroo bag with Morrisons order and Starbucks coffee
Targeting + Strategy

Precision Targeting at Scale.

Deliveroo Sampling campaigns are built using rich data and behavioural insight, ensuring products are delivered at the most relevant moments, to the most relevant audiences.

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Advanced Targeting

  • Postcode-level targeting across 30+ UK locations
  • Audience profiling based on demographics and behaviour
  • Targeting by cuisine type and restaurant selection
  • Campaigns aligned to consumption occasions, seasons, and events


Smart Delivery Timing

  • Samples delivered during peak consumption moments
  • Alignment with TV viewing, evenings, and social occasions
  • Contextual relevance increases engagement and trial
  • Designed to match product category with real usage


Built-In Compliance

  • Age gating through Deliveroo’s ordering system
  • Opt-in mechanics and ID verification on delivery
  • Fully compliant and responsibly managed campaigns
Measurement + Reporting

Every Sample Measured.

Deliveroo Sampling includes full campaign measurement as standard, providing deep insight into performance, audience behaviour, and commercial impact.

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Live Campaign Tracking

  • Real-time dashboard for distribution and engagement
  • Opt-in and survey data tracked live
  • Channel performance monitored throughout campaign


Performance Insights

  • Claimed purchase and ROI analysis
  • Recommendation rates and Net Promoter Score
  • Brand perception and awareness metrics
  • Demographic and geographic breakdowns


Consumer Behaviour Data

  • Age gating through Deliveroo’s ordering system
  • Campaigns enhanced with strategic planning and optimisation
  • Seamless execution supported by Deliveroo infrastructure
  • Integrated measurement and reporting across every campaign
Planning Considerations

High-Impact, Data-Led Sampling.

Deliveroo Sampling combines scale with precision targeting, making it one of the most effective in-home sampling channels available. Campaigns are designed to maximise relevance, engagement, and measurable outcomes.


Pros

  • Highly relevant delivery alongside complementary food and drink
  • Strong engagement within real consumption moments
  • Large-scale reach with precise targeting
  • Built-in data, tracking, and reporting
  • Premium perception through Deliveroo platform


Considerations

  • Higher cost compared to some other sampling channels
  • Dependent on alignment between product and delivery context
  • Requires strategic planning to maximise effectiveness
Get In TouchView Our Case Studies
  • Smug dairy with other home sampling items.

    SMUG Dairy In Home Sampling Campaign

    • In Home Sampling
    • New Home Sampling

    Flavor partnered with SMUG Dairy to introduce its blended dairy and oat range through in home sampling integrated into everyday kitchen routines.

    Read More
  • Baileys Squirty Cream Deliveroo At home Sampling

    Baileys Squirty Cream

    • In Home Sampling
    • New Home Sampling

    Flavor partnered with Baileys to drive large scale in home trial of Baileys Squirty Cream through new home sampling and rapid grocery delivery.

    Read More

  • Birra Moretti In Home Sampling

    • In Home Sampling
    • New Home Sampling

    Flavor partnered with Birra Moretti to deliver targeted in home sampling, embedding the brand into social meal occasions to drive trial and reinforce its premium positioning.

    Read More