In-Home Channel

Door Drop Sampling.

Deliver your product directly to consumers’ homes with precision targeting. Door Drop Sampling enables brands to reach high-indexing audiences at scale, placing samples and messaging into households within close proximity to retail locations.

8.1


Average Product Rating

19


Net Promoter Score

61%


Likelihood to Recommend

The Approach

How Door Drop Sampling Works.

Door Drop Sampling combines large-scale distribution with targeted audience profiling. Campaigns are designed to deliver samples directly through letterboxes in selected postcode areas, ensuring relevance and proximity to purchase.

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Targeted Distribution

  • Delivery to households based on high-indexing audience postcodes
  • Targeting aligned to demographic, lifestyle, and purchasing behaviour
  • Coverage focused within close proximity to key retail locations
  • Ability to target within a 20-minute radius of stores


Sample + Insert Delivery

  • Product samples delivered directly to the home
  • Supporting inserts, vouchers, or leaflets included
  • Designed to drive awareness and encourage redemption
  • Clear path to purchase through local retail availability


Quality + Preparation

  • All samples tested prior to live campaign
  • Packaging assessed for durability and safe delivery
  • Ensures products arrive in optimal condition
  • Consistent delivery standards across all drops
Planning Considerations

Driving Local Awareness and Action.

Door Drop Sampling is designed to create awareness at scale while driving consumers towards nearby retail locations. Success depends on strong targeting, clear messaging, and proximity to purchase.


Pros

  • Highly targeted distribution based on postcode data
  • Strong alignment with nearby retail locations
  • Drives local awareness and store traffic
  • Scalable reach across large geographic areas
  • Effective for voucher and coupon-led campaigns


Considerations

  • Higher cost compared to some other sampling channels
  • Less engagement than face-to-face sampling methods
  • Performance dependent on targeting accuracy and messaging
  • Requires strong incentive to drive action
Get In TouchView Our Case Studies
  • Baileys Squirty Cream Deliveroo At home Sampling

    Baileys Squirty Cream

    • In Home Sampling
    • New Home Sampling

    Flavor partnered with Baileys to drive large scale in home trial of Baileys Squirty Cream through new home sampling and rapid grocery delivery.

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  • Birra Moretti In Home Sampling

    • In Home Sampling
    • New Home Sampling

    Flavor partnered with Birra Moretti to deliver targeted in home sampling, embedding the brand into social meal occasions to drive trial and reinforce its premium positioning.

    Read More
  • Vibrant Nerds Gummy Clusters display at a sampling campaign in an urban setting. Flavor Sampling Live Sampling

    Nerds Gummy Clusters Sampling Campaign

    • In Home Sampling
    • |
    • Live Sampling
    • Multi Channel Sampling

    Flavor delivered a wide scale multi channel campaign for Nerds, distributing over 1.1 million samples across eight touchpoints to drive trial and brand visibility.

    Read More