Digital Channel

Influencer Sampling.

Drive awareness, engagement, and trial through trusted voices. Influencer Sampling integrates content creators into your sampling campaigns, combining credibility, reach, and targeted distribution to amplify brand impact.

62%


Post Conversion

81%


Claimed Recommendation

+54


Net Promoter Score

42%


Claimed Purchase

The Approach

How Influencer Sampling Works.

Influencer Sampling blends product trial with social amplification. Campaigns are designed to leverage influencer credibility while delivering measurable sampling outcomes across digital and social channels.

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Influencer Boxes

  • Sourcing and contracting influencers aligned to your audience
  • Curated product boxes designed for content creation
  • Full management from selection to fulfilment and delivery
  • Influencers share content directly with their engaged audiences


Social Sampling Campaigns

  • Influencers used as a media channel to drive sample claims
  • Clickable posts directing audiences to claim a free sample
  • First-party data capture through digital sampling journeys
  • Integrated follow-up and measurement process


Community Influencer Targeting

  • Products received in a relaxed, personal setting
  • Readers more receptive and engaged with content
  • Extended dwell time compared to other channels
  • Ideal for considered product discovery
Planning Considerations

Amplifying Trial Through Influence.

Influencer Sampling combines reach with credibility. Campaigns are designed to maximise engagement, drive awareness, and convert interest into action through trusted voices.


Pros

  • Extremely high engagement and audience trust
  • Precise targeting through influencer selection
  • Strong amplification through social content
  • Combines awareness, trial, and advocacy
  • Generates both reach and measurable performance


Considerations

  • Higher cost per sample compared to other channels
  • Performance dependent on influencer selection and content quality
  • Requires careful brand alignment and briefing
  • ROI driven more by reach and engagement as well as conversion
Get In TouchView Our Case Studies

  • Picks

    • Digital Sampling
    • Social Sampling

    PICKS approached Flavor with the objectives to maximise sales across Sainsbury’s key stores and increase brand awareness.

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  • Flavor Sampling Campaign Pic

    Fibre One

    • Digital Sampling
    • |
    • In Home Sampling
    • |
    • Live Sampling
    • New Home Sampling
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    • Office Sampling
    • |
    • Subscription Sampling

    Fibre One 90 wanted an effective integrated sampling solution to increase brand awareness and trial amongst female consumers.

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  • Biofreeze

    • Digital Sampling
    • Subscription Sampling

    Biofreeze used subscription sampling to deliver pain relief samples to active consumers and drive brand awareness and trial.

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