In-Home Channel

Student Sampling.

Reach students at a key life stage where habits are formed and brand preferences are shaped. Student Sampling places your product directly into student living environments, creating early adoption and long-term loyalty.

8.7


Average Product Rating

73%


Average Likelihood to Purchase

86%


Likelihood to Recommend

79%


Average Claimed Recommendations

The Approach

How Student Sampling Works.

Student Sampling integrates products into university life, delivering trial within living, social, and shared environments. Campaigns are designed to capture attention, drive engagement, and embed brands into everyday student routines.

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Student Sampling University of Exeter - Students Guild


Targeted Student Network

  • Reach up to 80% of the UK student population
  • Coverage across universities and student accommodation
  • Targeting by location, university, and demographic profile
  • Access to high-density student living environments


Multi-Channel Distribution

  • Student welcome boxes and welfare packs
  • Bedroom box drops
  • Kitchen takeovers and fridge drops, including chilled options
  • Pigeon holes and halls of residence distribution


Early Adoption + Influence

  • Engage students at a formative stage of brand discovery
  • Build early loyalty and long-term purchasing habits
  • Strong peer-to-peer influence within shared living spaces
  • High ROI driven by repeat purchase behaviour
Planning Considerations

Building Early Brand Loyalty.

Student Sampling is designed to influence behaviour at a key life stage. Campaigns are most effective when aligned with student lifestyles, routines, and shared living environments.


Pros

  • Highly targeted access to student audiences
  • Strong engagement within memorable life moments
  • Opportunity to build early brand loyalty
  • High levels of peer influence and recommendation
  • Flexible formats across multiple student environments


Considerations

  • Samples often distributed alongside other brands
  • Engagement can vary depending on format and placement
  • Requires strong product relevance to student lifestyle
  • Less direct interaction compared to live sampling channels
Get In TouchView Our Case Studies
  • Baileys Squirty Cream Deliveroo At home Sampling

    Baileys Squirty Cream

    • In Home Sampling
    • New Home Sampling

    Flavor partnered with Baileys to drive large scale in home trial of Baileys Squirty Cream through new home sampling and rapid grocery delivery.

    Read More

  • Birra Moretti In Home Sampling

    • In Home Sampling
    • New Home Sampling

    Flavor partnered with Birra Moretti to deliver targeted in home sampling, embedding the brand into social meal occasions to drive trial and reinforce its premium positioning.

    Read More
  • Vibrant Nerds Gummy Clusters display at a sampling campaign in an urban setting. Flavor Sampling Live Sampling

    Nerds Gummy Clusters Sampling Campaign

    • In Home Sampling
    • |
    • Live Sampling
    • Multi Channel Sampling

    Flavor delivered a wide scale multi channel campaign for Nerds, distributing over 1.1 million samples across eight touchpoints to drive trial and brand visibility.

    Read More