In-Home Channel

Takeaway Sampling.

Reach consumers in real consumption moments by delivering your product alongside takeaway orders. Takeaway Sampling places your brand directly into mealtime occasions, where trial is immediate, relevant, and highly engaging.

7.9


Average Product Rating

69%


Average Likelihood to Purchase

76%


Likelihood to Recommend

33


Net Promoter Score

The Approach

How Takeaway Sampling Works.

Takeaway Sampling integrates products into delivery orders through platforms such as Deliveroo, Uber Eats, and Just Eat. Campaigns are designed to align products with relevant cuisines and consumption occasions, maximising engagement and trial.

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Take away Sampling


Multi-Platform Distribution

  • Sampling across major delivery platforms
  • Integration with takeaway and rapid delivery services
  • Nationwide reach across multiple restaurant partners
  • Flexible rollout across locations and cuisines


Targeted Audience Matching

  • Targeting based on demographics and behaviour
  • Alignment with restaurant type and cuisine category
  • Options including vegan, healthy, premium, and more
  • Designed to match product with relevant consumption occasions


In-Home Consumption Moments

  • Samples delivered alongside takeaway orders
  • Immediate trial within real mealtime environments
  • Ambient, chilled, and frozen product options available
  • Natural integration into consumer routines
Planning Considerations

Driving Trial Through Mealtime Moments.

Takeaway Sampling delivers products at highly relevant consumption occasions. Campaign success depends on aligning the product with the right cuisine, timing, and audience.


Pros

  • High engagement through relevant meal pairings
  • Immediate trial within real consumption moments
  • Opportunity to combine sampling with print advertising
  • Strong alignment between product and occasion
  • Opportunity to include vouchers and supporting materials
  • Effective for driving awareness and purchase intent


Considerations

  • Higher cost compared to some sampling channels
  • Performance dependent on cuisine and product fit
  • Less control compared to exclusive platform partnerships
  • Limited direct interaction with consumers
Get In TouchView Our Case Studies
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    SMUG Dairy In Home Sampling Campaign

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    Flavor partnered with SMUG Dairy to introduce its blended dairy and oat range through in home sampling integrated into everyday kitchen routines.

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  • Baileys Squirty Cream Deliveroo At home Sampling

    Baileys Squirty Cream

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    Flavor partnered with Baileys to drive large scale in home trial of Baileys Squirty Cream through new home sampling and rapid grocery delivery.

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  • Birra Moretti In Home Sampling

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    • New Home Sampling

    Flavor partnered with Birra Moretti to deliver targeted in home sampling, embedding the brand into social meal occasions to drive trial and reinforce its premium positioning.

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