Live Channel

Office Sampling.

Place your product directly into the workplace, reaching consumers during their daily routines. Office Sampling delivers trial in a relaxed, social environment where shared experiences drive conversation, recommendation, and repeat purchase.

7.6


Average Product Rating

50%


Average Likelihood to Recommend

63%


Average Claimed Recommendations

The Approach

How Office Sampling Works.

Office Sampling integrates products into everyday working environments, allowing consumers to trial within natural routines. Campaigns are designed to maximise reach within targeted workplaces while encouraging shared experiences that amplify advocacy.

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Targeted Office Environments

  • Access to a nationwide network of office partners
  • Targeting based on industry, location, and workforce profile
  • Average office sizes of around 800 employees
  • High-frequency environments with repeat exposure


Simple + Scalable Distribution

  • Ideal for ambient products with minimal setup required
  • Seamless distribution within kitchens, breakout areas, and desks
  • Efficient rollout across multiple office locations
  • Low-disruption activation within working environments


Shared Experience + Advocacy

  • Products experienced within social workplace settings
  • Encourages peer-to-peer recommendation and discussion
  • Builds familiarity through group trial moments
  • Drives word-of-mouth across teams and departments
Planning Considerations

Driving Trial Through Routine and Recommendation.

Office Sampling is designed to embed products into daily routines, creating natural opportunities for trial and recommendation. Success comes from aligning product relevance with workplace behaviours and shared consumption moments.


Pros

  • Strong word-of-mouth through shared product experiences
  • Access to a wide range of industries and audience types
  • Minimal setup required for ambient products
  • High-frequency environments with repeat exposure
  • Cost-efficient and scalable across multiple locations


Considerations

  • Existing brand loyalty in categories like tea and coffee
  • Engagement depends on product relevance to workplace routines
  • Less direct brand interaction compared to live sampling channels
  • Impact driven by distribution quality and environment fit
Get In TouchView Our Case Studies

  • Vimto Energy Office Sampling Campaign

    • Live Sampling
    • Office Sampling

    Flavor Sampling teamed up with Vimto Energy to distribute 60,000 samples through a targeted office campaign, reaching consumers at key energy moments.

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  • Vibrant Nerds Gummy Clusters display at a sampling campaign in an urban setting. Flavor Sampling Live Sampling

    Nerds Gummy Clusters Sampling Campaign

    • In Home Sampling
    • |
    • Live Sampling
    • Multi Channel Sampling

    Flavor delivered a wide scale multi channel campaign for Nerds, distributing over 1.1 million samples across eight touchpoints to drive trial and brand visibility.

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  • Hartley’s Kids Club Sampling Campaign

    • In Home Sampling
    • |
    • Live Sampling
    • Community Sampling

    Flavor partnered with Hartley’s Jelly to deliver a Kids Club and community sampling campaign placing the product into everyday family moments.

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