in home Channel

Airbnb Sampling.

Reach consumers at moments of relaxation, discovery, and enjoyment. Airbnb Sampling places your product into real living environments, where guests are open to new experiences and more likely to engage, trial, and remember.

8.4


Average Product Rating

72%


Average Likelihood to Purchase

32


Likelihood to Recommend

The Approach

How Airbnb Sampling Works.

Airbnb Sampling integrates products into the guest experience, delivering trial at a moment when consumers are relaxed, receptive, and in a positive mindset. Campaigns are designed to feel natural, complementary, and part of the stay.

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In-Home Guest Experience

  • Products placed within real living environments
  • Delivered as a complimentary gift on arrival
  • Positioned in kitchens, fridges, or welcome areas
  • Seamlessly integrated into the guest journey


Targeted Property Network

  • Access to independent and group Airbnb hosts
  • Targeting by location, region, and property type
  • Audience selection based on group size and demographics
  • Up to 100,000 consumers reached per week


Moment-Led Engagement

  • Sampling during relaxed, positive lifestyle moments
  • High receptivity to new products and experiences
  • Immediate usage opportunity within the stay
  • Strong association between brand and experience
Planning Considerations

Embedding Brands into Memorable Moments.

Airbnb Sampling focuses on delivering products at meaningful lifestyle moments. Success comes from aligning the product with the environment and ensuring it enhances, rather than interrupts, the guest experience.


Pros

  • High engagement in relaxed, positive environments
  • Strong brand association with memorable experiences
  • Immediate usage opportunity within the stay
  • Access to diverse audiences across locations and demographics
  • Natural integration into consumer routines


Considerations

  • Targeting limited to available host and booking data
  • Less direct brand interaction compared to live sampling
  • Dependent on host participation and placement quality
  • Requires strong product-environment fit
Get In TouchView Our Case Studies

  • Hartley’s Kids Club Sampling Campaign

    • In Home Sampling
    • |
    • Live Sampling
    • Community Sampling

    Flavor partnered with Hartley’s Jelly to deliver a Kids Club and community sampling campaign placing the product into everyday family moments.

    Read More
  • Smug dairy with other home sampling items.

    SMUG Dairy In Home Sampling Campaign

    • In Home Sampling
    • New Home Sampling

    Flavor partnered with SMUG Dairy to introduce its blended dairy and oat range through in home sampling integrated into everyday kitchen routines.

    Read More
  • Baileys Squirty Cream Deliveroo At home Sampling

    Baileys Squirty Cream

    • In Home Sampling
    • New Home Sampling

    Flavor partnered with Baileys to drive large scale in home trial of Baileys Squirty Cream through new home sampling and rapid grocery delivery.

    Read More