This targeted approach is extremely effective in minimising wastage (both audience and litter).
Through intelligent use of social media’s ad-targeting tools, you are able to serve lead ads directly to your target audience. This means that brands can focus on exactly the people that they want to target, sending samples direct to the consumer's door.
When combined with sampling, Door Drops & Direct Mail have the opportunity of highly targeted, and excellent value solution to getting products into people's hands.
Door drops in particular offer an exceptional cost per sample, and can work particularly well when combined with Brand to Hand sampling as part of an integrated approach.
A derivative from product subscription models, Subscription Sampling relies on pre-built networks of individuals who either purchase or exchange their feedback & reviews for a regular box of treats tailored towards their interests.
There are dozens of subscription options in the UK market alone, with a plethora of specialisms and niches (health, beauty, booze, etc.) and in-depth data on their audiences.
We work with brands to decipher the perfect subscription partners to work with as part of an integrated sampling campaign.
Engaging up to 25,000 high-value home movers per month, on the day that they move in, with relevant and engaging products that will always be associated with a monumental life moment.
The box is shared with complimentary products has a 100% open rate, and offers a time to engage with high-net consumers (67% over £50K household income) at time when they are more likely to change their buying behaviour.
By working with online retailers including fashion, leisure & supermarket shops, we can target audiences based on their buying behaviour as well as their demographics to get samples into their hands alongside their orders.
The recent dominance of online shopping has meant that all variety of purchases are being delivered directly to people's homes, allowing relevant samples to accompany them.
Perhaps the most revolutionary example of new-age sampling, Smart Speaker Sampling uses the functionality of voice assistants (Alexa or Google Assistant) to request a sample.
Campaigns can be integrated into existing campaigns and can encourage increased engagement and deliver samples into people's homes through a modern and technologically advanced channel - which consumers really remember.
As voice assistants become more prevalent in homes, and everyday use, this method is sure to grow at speed.
Nanny Sampling is a new + exclusive Sampling Channel to Flavor.
Our database allows us to target based on children’s ages as well as family’s ages, interests, household income, demographics, employment level + region.
Each Nanny is highly influential in their family’s snacking, hygiene and household purchase decisions. All Nannies are incentivised to follow up with social posts, online recommendations + confirmation of sales.
Working in collaboration with the NHS New Parent Sampling meets 90-95% of all mums in hospital at birth, that’s over 2,000 mums every day and up to 590,000 every year.
New born packs are given to mums at their bedsides in hospitals across the UK where mum and baby’s details are verified including; gender and date of birth.
