8.7 out of 10 Average Product Rating
73% Average Likelihood to Recommend
86% Highly enjoyed the samples
78% Average Claimed Purchases after trying sample
How Flavor does it
We employ a number of channels to capture the attention of students. Each one is designed to intelligently target and engage with the student population:
Student welcome boxes + welfare packs
Kitchen takeovers/Fridge drops (Chilled options available)
Student pigeon holes/Hall drops
By putting brand activation’s at the forefront of students’ lives, we’re able to influence their purchase decisions, create early brand adopters and generate the highest ROI.
Pros: Highly engaging channels to target students specifically during a memorable key moment in their lives
Cons: Can sometimes experience lower engagement as samples are distributed alongside other products
Sensodyne wanted to build brand awareness and increase product trial of their Repair and Protect toothpaste range.