Superdrug

Superdrug are the second largest health and beauty retailer in the UK who are known to provide affordable and accessible products for their customers.

Superdrug’s objectives were to trial sampling opportunities by getting their Me+ sample sachets into the hands of consumers. They were looking for effective ways to drive traffic towards their Me+ products within Superdrug stores and grow penetration of new users and increase nationwide brand awareness.

TARGETING

The Superdrug consumer are women, aged 25-55, who lead a busy lifestyle and have interests in skincare.

Flavor. used a combination of TGI, Acorn and proprietary data to identify hot-spots of the Superdrug audience to find the relevant subscription partners whilst ensuring minimal audience wastage.

Alongside the Subscription Sampling channel, Social Sampling ads were used.

RELEVANCE

Flavor had distributed 50,000 samples of Superdrug’s Me+ moisturiser via beauty subscription box, Glossybox. A leaflet was included with the samples to give further product information.

Alonglside this, Flavor. ran hyper-targeted social adverts and served them to the Superdrug audience – giving them a chance to claim a free sample of the Me+ moisturisers. The samples that had been claimed were sent directly to consumers’ homes.

Follow-up emails and measurement surveys were sent to consumers post-trial in order to maximise sales uplift and encourage product feedback.

MEASUREMENT + RESULTS

+50 Net Promoter Score
8.6 out of 10 Average Product Rating
68.8% Recommendation Rate
38% Average of New Customers

Flavor. Sampling is an Integrated Sampling Agency. We curate the perfect mix of sampling techniques to deliver optimal results for every campaign. Integrating all elements under one house to drive efficiencies in Targeting, Relevance, Measurement and ROI

We plan, execute & measure sampling campaigns built from a blend of tools, methods and techniques – including the ones mentioned in this blog:)

To find out more about Integrated Sampling or to find out more about this blog, give us a call or drop us an email at the below…

Email: [email protected]

Tel: 07977 148 784