in home Channel

Airbnb Sampling.

Reach consumers at moments of relaxation, discovery, and enjoyment. Airbnb Sampling places your product into real living environments, where guests are open to new experiences and more likely to engage, trial, and remember.

8.4


Average Product Rating

72%


Average Likelihood to Purchase

32


Likelihood to Recommend

The Approach

How Airbnb Sampling Works.

Airbnb Sampling integrates products into the guest experience, delivering trial at a moment when consumers are relaxed, receptive, and in a positive mindset. Campaigns are designed to feel natural, complementary, and part of the stay.

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In-Home Guest Experience

  • Products placed within real living environments
  • Delivered as a complimentary gift on arrival
  • Positioned in kitchens, fridges, or welcome areas
  • Seamlessly integrated into the guest journey


Targeted Property Network

  • Access to independent and group Airbnb hosts
  • Targeting by location, region, and property type
  • Audience selection based on group size and demographics
  • Up to 100,000 consumers reached per week


Moment-Led Engagement

  • Sampling during relaxed, positive lifestyle moments
  • High receptivity to new products and experiences
  • Immediate usage opportunity within the stay
  • Strong association between brand and experience
Planning Considerations

Embedding Brands into Memorable Moments.

Airbnb Sampling focuses on delivering products at meaningful lifestyle moments. Success comes from aligning the product with the environment and ensuring it enhances, rather than interrupts, the guest experience.


Pros

  • High engagement in relaxed, positive environments
  • Strong brand association with memorable experiences
  • Immediate usage opportunity within the stay
  • Access to diverse audiences across locations and demographics
  • Natural integration into consumer routines


Considerations

  • Targeting limited to available host and booking data
  • Less direct brand interaction compared to live sampling
  • Dependent on host participation and placement quality
  • Requires strong product-environment fit
Get In Touch View Our Case Studies
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    Deeply Foods Case Study
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    • Deliveroo Sampling

    Deeply Foods Deliveroo Sampling Driving gut-health discovery through targeted rapid grocery sampling

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  • Vibrant Nerds Gummy Clusters display at a sampling campaign in an urban setting. Flavor Sampling Live Sampling

    Nerds Gummy Clusters Sampling Campaign
    • In Home Sampling
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    • Live Sampling
    • Multi Channel Sampling

    Flavor delivered a wide scale multi channel campaign for Nerds, distributing over 1.1 million samples across eight touchpoints to drive trial and brand visibility.

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  • Juicy Jelly fruit-flavoured gummy bottles for tasting and sampling.

    Hartley’s Kids Club Sampling Campaign
    • In Home Sampling
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    • Live Sampling
    • Community Sampling

    Flavor partnered with Hartley’s Jelly to deliver a Kids Club and community sampling campaign placing the product into everyday family moments.

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