We can access geo-localised data using swipe card data. TGI and external data insights can inform us of preferred training times, duration of workouts and multi-site training. This data can also be used for independent research and gym site feedback.
Pros: Specifically target those that have interests in fitness/health and active lifestyles, consumers will associate your brand with a positive experience, includes additional marketing such as branded sampling bins and screens
Cons: Can be more expensive compared to other sampling channels