In-Home Channel

New Home Sampling.

Engage consumers at one of life’s most important moments. New Home Sampling places your product directly into the hands of home movers on the day they move in, when routines are reset and new brand habits are formed.

8.3


Average Product Rating

72%


Average Likelihood to Purchase

74%


Likelihood to Recommend

60%


Average Claimed Recommendations

The Approach

How New Home Sampling Works.

New Home Sampling integrates products into the moving journey, delivering trial at a moment of change and opportunity. Campaigns are designed to align with new routines, creating strong brand associations from day one.

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High-Value Audience Access

  • Reach up to 40,000 home movers per month
  • Targeting through mortgage providers, estate agents, and developers
  • Audience skewed towards high-value households
  • 73% earning over £50K per year


Moment-Led Placement

  • Samples delivered on the day of move-in
  • Integrated into welcome packs or home mover kits
  • Positioned within a key life transition moment
  • High receptivity as consumers establish new routines


Behaviour Change Opportunity

  • Consumers more open to trying new products
  • Opportunity to influence long-term purchasing habits
  • Strong emotional connection to the moment
  • Positive brand association from first use
Planning Considerations

Capturing a Moment of Change.

New Home Sampling is designed to influence behaviour at a key life stage. Campaigns are most effective when products align with new routines and household needs.


Pros

  • Access to consumers during a major life moment
  • High receptivity to new brands and products
  • Strong potential to influence long-term habits
  • Premium audience with strong purchasing power
  • Positive brand association through meaningful timing


Considerations

  • Samples shared alongside other brands in welcome packs
  • Attention divided across multiple products
  • Impact dependent on product relevance to new home context
  • Limited direct interaction compared to live channels
Get In Touch View Our Case Studies
  • Juicy Jelly fruit-flavoured gummy bottles for tasting and sampling.

    Hartley’s Kids Club Sampling Campaign
    • In Home Sampling
    • |
    • Live Sampling
    • Community Sampling

    Flavor partnered with Hartley’s Jelly to deliver a Kids Club and community sampling campaign placing the product into everyday family moments.

    Read More
  • Smug dairy with other home sampling items.

    SMUG Dairy In Home Sampling Campaign
    • In Home Sampling
    • New Home Sampling

    Flavor partnered with SMUG Dairy to introduce its blended dairy and oat range through in home sampling integrated into everyday kitchen routines.

    Read More
  • Baileys Squirty Cream Deliveroo At home Sampling

    Baileys Squirty Cream
    • In Home Sampling
    • New Home Sampling

    Flavor partnered with Baileys to drive large scale in home trial of Baileys Squirty Cream through new home sampling and rapid grocery delivery.

    Read More