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  • Key Dates in 2024 for a Strategic Sampling Campaign

    Timing is everything – as we step into 2024, businesses are gearing up for innovative strategies to capture the attention of their target audience. One powerful marketing method that has stood the test of time is, you name it, sampling! Stay ahead of the curve this year by strategically aligning your product sampling campaign with…

  • Flavor’s Senior Account Executive takes the stage in a ‘panto’ tastic Fairytale

    ‘Tis the season of joy here at Flavor, and we’re embracing the holiday spirit in a truly enchanting way. As the curtains rose last weekend, our Senior Account Executive, Ella-Maria, has taken centre stage in a charming panto depicting the tale of Cinderella. Ella-Maria plays Dandini, the Prince’s most trusted aide and confidante. But this…

  • My Food & Drink Job: Helen Clegg, Senior Account Manager, Flavor

    My Food & Drink Job is an online series from The Grocer which highlights individuals from the UK, under the age of 30, who are working in the food and drink industry. Their goal is to showcase the talented young people emerging in this field and encourage others to explore a rewarding career in this…

  • Unpacking Airbnb Sampling: How it works and its benefits

    The world of travel and hospitality have experienced great transformation. Brands are always seeking innovative ways to take advantage of this change and engage with their customers. Airbnb, one of the most popular online marketplaces for short-term and long stays, has not only changed the way we travel, but also the way consumers experience destinations…

  • The Best Sampling Channels for this Festive Season

    The holiday season is upon us, and with it comes the opportunity for businesses to spread some festive cheer through product sampling. Whether you’re an established brand or a small business looking to make a big impact this Christmas, product sampling can be a game-changer. But, which channels should you utilise to ensure your offerings…

  • Top 3 Events in Europe for a Mass Sampling Campaign

    Without a doubt, sampling campaigns are a huge hit when achieving objectives such as brand awareness, trial, and feedback. When it comes to mass sampling, you can reach your target audience at a larger scale, expand your customer base, and earn international recognition. Across the rest of the world, there are several events that you…

  • Senses and Sampling: The Double Threat of an Effective Marketing Strategy

    When you think of good marketing, you think of attractive visuals, persuasive words, and current trends; yet many businesses disregard the great power behind our senses, specifically smell and taste, and how they affect our purchasing habits. The senses are closely linked to a part of our brain which is responsible for triggering memories and…

  • Better-for-you brands: Top 3 ways to tackle poor taste perceptions

    By Richard Lloyd-Williams, MD at Flavor. Better-for-you brands have seen enormous growth in 2022. Healthy options have grown from a niche – a couple of shelves tucked away in the free from section – to whole aisles in supermarkets across the country.  These options range from plant-based and low-calorie offerings, through to low & no…

  • expanding-australia

    We’re expanding our services to Australia and New Zealand…

    Written by Laura Bland-Law – Sales & Marketing Executive, Flavor. Flavor is an established integrated brand sampling agency in the UK and Europe, however we are always looking for new opportunities to expand our product sampling services worldwide. Over the last few months, we have been widening our approach to offer sampling activities in Australia…