Flavor are now a certified B Corp!

We’re excited to announce a significant milestone in our journey… we are now officially a certified B Corporation!

This achievement solidifies our commitment to not only modernise product sampling, but also to recognise sustainability and social responsibility as part of our business and through our sampling channels.

Here are some of the key points that outline our journey and the impact of our B Corp certification:

1. Pioneering sustainability in product sampling

As the first product sampling agency in the UK and Europe to attain B Corp status, we’re not just leading the charge; we’re setting the standard.

This recognition reaffirms our commitment to integrate more sustainable sampling solutions and leave a positive impact on society and the environment. We hope this achievement will pave the way for positive transformation within the industry.

2. Rethinking sampling: From waste to sustainability

Historically, sampling has been associated with excess waste and environmental harm. Single-use plastics, excessive packaging, and inefficient distribution methods have plagued the industry for years. But at Flavor, we saw an opportunity for change.

We recognised that traditional sampling methods were not sustainable and embarked on a journey to innovate how brands interact with their audience. This certification reaffirms our attitude, inspiring us to evolve our processes to minimise our environmental footprint.

3. Creating integrated sustainable sampling campaigns

Our integrated sampling approach is at the heart of everything we do. By combining creativity, technology, and sustainability, we help brands create sampling campaigns that not only drive engagement but also reduces environmental impact; from implementing waste reduction measures right through to strategic distribution methods.

Whether it’s Digital Sampling, Live Sampling or In-Home Sampling, we enable brands to connect with consumers in a way that resonates with their audience and values.

4. Measurement and accountability

We measure everything, from every sampling channel, from every campaign. So alongside being able to confidently curate the best possible sampling campaigns we can also track the sustainability of sampling campaigns to hold ourselves and our clients accountable and being able to identify and recommend how to make more sustainable campaigns in the future.

5. Embracing remote work and putting people first

Flavor embraces a remote working model, promoting a culture that prioritises employee wellbeing and work-life balance. We’ve been 100% remote working from day one, and because of our remote working model, we’re able to attract top talent and deliver exceptional results for our clients from anywhere in the world.

Eliminating the need for a physical office also allows us to reduce our carbon footprint and foster an environmentally friendly operational framework. As a B Corp company, we are committed to creating a positive impact not only within our industry but also within our people and beyond.

In conclusion, achieving B Corp status marks the beginning of a new chapter in our journey towards sustainability and social responsibility. As we continue to pioneer innovation in product sampling, we remain steadfast in our commitment to creating a brighter and more sustainable future within the sampling landscape.

Join us as we lead the way towards positive change, one sample at a time!

Flavor. Sampling is an Integrated Sampling Agency. We curate the perfect mix of sampling techniques to deliver optimal results for every campaign. Integrating all elements under one house to drive efficiencies in Targeting, Relevance, Measurement and ROI

We plan, execute & measure sampling campaigns built from a blend of tools, methods and techniques – including the ones mentioned in this blog.

To find out more about Integrated Sampling or to find out more about this blog, give us a call or drop us an email at the below…Email: [email protected]Tel: 07977 148 784