Category / blogs
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Senses and Sampling: The Double Threat of an Effective Marketing Strategy
When you think of good marketing, you think of attractive visuals, persuasive words, and current trends; yet many businesses disregard the great power behind our senses, specifically smell and taste, and how they affect our purchasing habits. The senses are closely linked to a part of our brain which is responsible for triggering memories and…
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Better-for-you brands: Top 3 ways to tackle poor taste perceptions
By Richard Lloyd-Williams, MD at Flavor. Better-for-you brands have seen enormous growth in 2022. Healthy options have grown from a niche – a couple of shelves tucked away in the free from section – to whole aisles in supermarkets across the country. These options range from plant-based and low-calorie offerings, through to low & no…
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We’re expanding our services to Australia and New Zealand…
Written by Laura Bland-Law – Sales & Marketing Executive, Flavor. Flavor is an established integrated brand sampling agency in the UK and Europe, however we are always looking for new opportunities to expand our product sampling services worldwide. Over the last few months, we have been widening our approach to offer sampling activities in Australia…
