Tag / Digital Sampling

My Food & Drink Job is an online series from The Grocer which highlights individuals from the UK, under the age of 30, who are working in the food and drink industry. Their goal is to showcase the talented young people emerging in this field and encourage others to explore a rewarding career in this…

The world of travel and hospitality have experienced great transformation. Brands are always seeking innovative ways to take advantage of this change and engage with their customers. Airbnb, one of the most popular online marketplaces for short-term and long stays, has not only changed the way we travel, but also the way consumers experience destinations…

The holiday season is upon us, and with it comes the opportunity for businesses to spread some festive cheer through product sampling. Whether you’re an established brand or a small business looking to make a big impact this Christmas, product sampling can be a game-changer. But, which channels should you utilise to ensure your offerings…

Without a doubt, sampling campaigns are a huge hit when achieving objectives such as brand awareness, trial, and feedback. When it comes to mass sampling, you can reach your target audience at a larger scale, expand your customer base, and earn international recognition. Across the rest of the world, there are several events that you…

When you think of good marketing, you think of attractive visuals, persuasive words, and current trends; yet many businesses disregard the great power behind our senses, specifically smell and taste, and how they affect our purchasing habits. The senses are closely linked to a part of our brain which is responsible for triggering memories and…