Tag / Integrated Sampling

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  • Key Dates in 2024 for a Strategic Sampling Campaign

    Timing is everything – as we step into 2024, businesses are gearing up for innovative strategies to capture the attention of their target audience. One powerful marketing method that has stood the test of time is, you name it, sampling! Stay ahead of the curve this year by strategically aligning your product sampling campaign with…

  • Flavor’s Senior Account Executive takes the stage in a ‘panto’ tastic Fairytale

    ‘Tis the season of joy here at Flavor, and we’re embracing the holiday spirit in a truly enchanting way. As the curtains rose last weekend, our Senior Account Executive, Ella-Maria, has taken centre stage in a charming panto depicting the tale of Cinderella. Ella-Maria plays Dandini, the Prince’s most trusted aide and confidante. But this…

  • My Food & Drink Job: Helen Clegg, Senior Account Manager, Flavor

    My Food & Drink Job is an online series from The Grocer which highlights individuals from the UK, under the age of 30, who are working in the food and drink industry. Their goal is to showcase the talented young people emerging in this field and encourage others to explore a rewarding career in this…

  • Unpacking Airbnb Sampling: How it works and its benefits

    The world of travel and hospitality have experienced great transformation. Brands are always seeking innovative ways to take advantage of this change and engage with their customers. Airbnb, one of the most popular online marketplaces for short-term and long stays, has not only changed the way we travel, but also the way consumers experience destinations…

  • The Best Sampling Channels for this Festive Season

    The holiday season is upon us, and with it comes the opportunity for businesses to spread some festive cheer through product sampling. Whether you’re an established brand or a small business looking to make a big impact this Christmas, product sampling can be a game-changer. But, which channels should you utilise to ensure your offerings…

  • Top 3 Events in Europe for a Mass Sampling Campaign

    Without a doubt, sampling campaigns are a huge hit when achieving objectives such as brand awareness, trial, and feedback. When it comes to mass sampling, you can reach your target audience at a larger scale, expand your customer base, and earn international recognition. Across the rest of the world, there are several events that you…

  • Senses and Sampling: The Double Threat of an Effective Marketing Strategy

    When you think of good marketing, you think of attractive visuals, persuasive words, and current trends; yet many businesses disregard the great power behind our senses, specifically smell and taste, and how they affect our purchasing habits. The senses are closely linked to a part of our brain which is responsible for triggering memories and…

  • Digital Smapling

    TOP 5 WAYS TO USE PRODUCT SAMPLING TO DRIVE CONTENT ON TIK TOK

    When marketing a brand, there is nothing quite like getting your product into the consumers’ hands. As long as your product tastes great – being able to touch, see, smell and taste it cuts through more than any other medium. Yet in today’s digital world the power of recommendation, without the need to try the…

  • Welcome to the Family – Ella-Maria Danson

    After a number of Integrated Sampling wins, Flavor are continuing to grow our Client Servicing + Project Management Team to support an ever-growing list of sampling channels, territories, and Happy Clients! With 6 years experience in the Promotions and Events industry, Ella-Maria will join the Flavor Family as Senior Account Executive. Ella-Maria’s background in, and…

  • TOP 3 WAYS TO USE PRODUCT SAMPLING TO DRIVE CONTENT

    When marketing a brand, there is nothing quite like getting your product into the consumers’ hands. As long as your product tastes great – being able to touch, see, smell and taste it cuts through more than any other medium. Yet in today’s digital world the power of recommendation, without the need to try the…