Author / Richard Lloyd-Williams

Richard is MD + Business Director at Flavor.
He has been an Experiential specialist for over 15 years, and has spearheaded the development in measurement + insight within the sector.

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  • Flavor-Our-Story

    Flavor Sampling: Our Story

    In September 2019 (just before all the madness happened) my best friend and I decided to start a sampling agency. In this blog (purely for reminiscent purposes) we decided to outline how it all came about, including some of the successes and challenges along the way… The Founders Curt and I originally met 20 years…

  • James Sheerin Appointed Head of Partnerships + Growth

    As part of Flavor’s ambitious growth plans, we are very excited to announce that our very own James Sheerin is being appointed to the role of Head of Partnerships + Growth. The promotion to the newly created role means that he will be overseeing relationships with existing and future sampling partners (such as Subscriptions, Ecommerce, Scouts, etc.) as…

  • Welcome to the Family – Laura Bland-Law

    Flavor are continuing to grow our Business Development Team to support an ever-growing capacity to create Targeted, Cost-Efficient, Measurable + Relevant Sampling Campaigns. Laura is joining the Flavor Family as Sales + Marketing Executive and will be involved in a proactive approach to reach new brands alongside promoting Flavor as a leading Integrated Sampling Agency.…

  • Remote Working – is it right for your agency?

    In an industry that is traditionally all about face-to-face engagement, Flavor have tried to challenge traditional perceptions of what product sampling should be – by exploring every possible route for brands to get their products into the hands (and hearts) of eager consumers. With that in mind, it made sense that we mirrored that mind-set…

  • Welcome to the Family – Ella Baker

    Flavor are continuing to grow our Client Servicing + Project Management Team to support an ever-growing list of sampling channels, exclusives, territories, and Happy Clients! Ella will join the Flavor Family as Account Manager and will be involved in the smooth and efficient running of large & small scale sampling campaigns. With experience leading marketing…

  • Hello Fresh – Now Available to Book with Flavor Sampling

    Flavor Sampling are proud to announce that we now offer HelloFresh as part of our Subscription Sampling channel. HelloFresh is the largest Food Subscription Box in the world, with over 1 million deliveries made every month in the UK alone. As well as adding its own unique ability to maximise the targeting potential, Flavor are…

  • Takeaway Sampling – One of the best Sampling Channels Available in the UK

    Takeaway Sampling As part of Flavor’s mission to get brands effectively and cost efficiently into their audiences’ hands, we are proud to be able to hero Takeaway Sampling as a burgeoning and highly impressive Sampling Channel. Working with independent restaurants who deliver through a variety of partners (including Deliveroo, Uber Eats, Just Eat and more),…

  • Welcome to the Family – Stelize Buencochillo

    Flavor are continuing to grow their our  Client Servicing + Project Management Team to support multiple client wins, as we continue to develop Sampling Campaigns in the UK, throughout Europe + North America. Stelize will join the Flavor Family as Marketing + Account Executive and will be involved in the smooth and efficient running of large…

  • Welcome to the Family – Helen Clegg

    With recent additions to Flavor’s Business Development team, we are also strengthening our  Client Servicing + Project Management Team to support multiple client wins, as we continue to develop Sampling Campaigns in the UK, throughout Europe + North America. Helen Clegg will join the Flavor Family as Junior Account Manager and will be involved in the…

  • Flavor teams up with Grateful boxes to offer new sampling route to at-home workers

    Remote Working Sampling Credit: Pure NPD Integrated sampling agency Flavor have partnered up with a new subscription box service, Grateful, to unlock the potential of product sampling with at-home employees of large businesses. Grateful give employers an opportunity to send a regular gift box to their remote and furloughed employees. The idea is that with so…