Author / Richard Lloyd-Williams

Our MD, Richard Lloyd-Williams, recently wrote an opinion piece for The Grocer – a leading online and weekly magazine with coverage across the whole FMCG sector. Read his article below to find out more on how you can make product sampling more sustainable, including three key elements to consider. Increasing numbers of consumers in the…

We’re excited to announce a significant milestone in our journey… we are now officially a certified B Corporation! This achievement solidifies our commitment to not only modernise product sampling, but also to recognise sustainability and social responsibility as part of our business and through our sampling channels. Here are some of the key points that…

We’ve all heard of the phrase: “try before you buy.” Product sampling, a tried-and-true marketing tactic, has long been utilised to introduce new products to consumers and increase brand awareness In today’s competitive marketplace where consumers are bombarded with endless options, product sampling remains a powerful strategy for brands looking to stand out and make…

Timing is everything – as we step into 2024, businesses are gearing up for innovative strategies to capture the attention of their target audience. One powerful marketing method that has stood the test of time is, you name it, sampling! Stay ahead of the curve this year by strategically aligning your product sampling campaign with…

‘Tis the season of joy here at Flavor, and we’re embracing the holiday spirit in a truly enchanting way. As the curtains rose last weekend, our Senior Account Executive, Ella-Maria, has taken centre stage in a charming panto depicting the tale of Cinderella. Ella-Maria plays Dandini, the Prince’s most trusted aide and confidante. But this…

My Food & Drink Job is an online series from The Grocer which highlights individuals from the UK, under the age of 30, who are working in the food and drink industry. Their goal is to showcase the talented young people emerging in this field and encourage others to explore a rewarding career in this…

The world of travel and hospitality have experienced great transformation. Brands are always seeking innovative ways to take advantage of this change and engage with their customers. Airbnb, one of the most popular online marketplaces for short-term and long stays, has not only changed the way we travel, but also the way consumers experience destinations…

The holiday season is upon us, and with it comes the opportunity for businesses to spread some festive cheer through product sampling. Whether you’re an established brand or a small business looking to make a big impact this Christmas, product sampling can be a game-changer. But, which channels should you utilise to ensure your offerings…