Author / Richard Lloyd-Williams

Cereal Offenders In a surprising report from this week’s Grocer Digital Edition, studies found that banishing sugary cereals to the top shelf has done little to sway consumers to buy healthier alternatives. Cereal can sometimes be the ‘Marmite’ of the breakfast world (alongside actual Marmite); either loved by people for its taste or derided by…

All Change at Diageo It has been a whirlwind week for drinks giant Diageo in the world of advertising. In the same week they announced a $100 global recovery fund for pubs and bars in a much-needed economic boost, the company also announced they were to halt all advertising on social media platforms from 1st…

Sainsbury’s Future Brands What do salmon skin crisps, vegan chocolate and beetroot ketchup all have in common? At first glance, seemingly nothing but these are all innovative products of brands benefiting from Sainsbury’s Future Brands initiative. Initially the brainchild of a team who wanted to capitalise on consumers appetite for different authentic products, it rolled…

Flavor are always on the lookout for burgeoning talent, keen to challenge themselves in our dynamic Product Sampling Agency. June has seen the exciting addition of two new members to an expanding team. George Eastwood is coming on board as an Account Executive – working in a support role for the strategy, development + execution…

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We were recently part of an article by Katie Holmes from OutwitTrade.com… Facebook ads can be tough to get right. Many business owners try them for a bit, wind up losing money, and then give up on them. But there’s a lot you can do to improve your results if you’re not getting a positive…

COVID-19 has affected so much already and the disruption is set to increase in the coming months. From a sampling perspective, there is much less footfall throughout the country as people are staying in there homes more, and venturing out less. Companies still need to engage consumers though, so how can they get their products…

Whilst many of us in the UK are deep in the midst of ritualistic engorgement in the build up to Christmas… marketers of Health & Wellbeing brands will already be rubbing their hands at the opportunities that come with January. After eating half your weight in roast potatoes, chocolates & a variety of creamy festive…

In today’s marketing landscape, it seems obvious to say that Social Media is one of the most effective ways of targeting and engaging your audience. It is firmly in place as a key component of the modern day marketing mix. In contrast, product sampling – although extremely effective at engaging and getting people to understand…