Author / Richard Lloyd-Williams
Richard is MD + Business Director at Flavor.
He has been an Experiential specialist for over 15 years, and has spearheaded the development in measurement + insight within the sector.
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Senses and Sampling: The Double Threat of an Effective Marketing Strategy
When you think of good marketing, you think of attractive visuals, persuasive words, and current trends; yet many businesses disregard the great power behind our senses, specifically smell and taste, and how they affect our purchasing habits. The senses are closely linked to a part of our brain which is responsible for triggering memories and…
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TOP 5 WAYS TO USE PRODUCT SAMPLING TO DRIVE CONTENT ON TIK TOK
When marketing a brand, there is nothing quite like getting your product into the consumers’ hands. As long as your product tastes great – being able to touch, see, smell and taste it cuts through more than any other medium. Yet in today’s digital world the power of recommendation, without the need to try the…
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Welcome to the Family – Ella-Maria Danson
After a number of Integrated Sampling wins, Flavor are continuing to grow our Client Servicing + Project Management Team to support an ever-growing list of sampling channels, territories, and Happy Clients! With 6 years experience in the Promotions and Events industry, Ella-Maria will join the Flavor Family as Senior Account Executive. Ella-Maria’s background in, and…
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TOP 3 WAYS TO USE PRODUCT SAMPLING TO DRIVE CONTENT
When marketing a brand, there is nothing quite like getting your product into the consumers’ hands. As long as your product tastes great – being able to touch, see, smell and taste it cuts through more than any other medium. Yet in today’s digital world the power of recommendation, without the need to try the…
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Why UGC is the Secret Sauce for Food and Drink Businesses
Are you tired of spending countless hours and dollars on social media marketing for your hospitality business without seeing results? It’s time to switch up your strategy and embrace user-generated content (UGC) – your new BFF! In this blog, we’ll explain why UGC is important for food and drink businesses and how it can transform…
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5 Tips on How to Write an Award Entry for Food & Drink Brands
Entering and hopefully winning awards in any industry can be a really effective way to gain awareness and increase perception of your product + brand. In the Food & Drink industry, it holds even more weight! Having an award against your name certifies the quality of your product for consumers and distributors alike – offering…
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Flavor Sampling: Our Story
In September 2019 (just before all the madness happened) my best friend and I decided to start a sampling agency… now known as Flavor Sampling. In this blog (purely for reminiscent purposes) we decided to outline how it all came about, including some of the successes and challenges along the way… The Founders Curt and…
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James Sheerin Appointed Head of Partnerships + Growth
As part of Flavor’s ambitious growth plans, we are very excited to announce that our very own James Sheerin is being appointed to the role of Head of Partnerships + Growth. The promotion to the newly created role means that he will be overseeing relationships with existing and future sampling partners (such as Subscriptions, Ecommerce, Scouts, etc.) as…
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Welcome to the Family – Laura Bland-Law
Flavor are continuing to grow our Business Development Team to support an ever-growing capacity to create Targeted, Cost-Efficient, Measurable + Relevant Sampling Campaigns. Laura is joining the Flavor Family as Sales + Marketing Executive and will be involved in a proactive approach to reach new brands alongside promoting Flavor as a leading Integrated Sampling Agency.…
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Remote Working – is it right for your agency?
In an industry that is traditionally all about face-to-face engagement, Flavor have tried to challenge traditional perceptions of what product sampling should be – by exploring every possible route for brands to get their products into the hands (and hearts) of eager consumers. With that in mind, it made sense that we mirrored that mind-set…
