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Whilst many of us in the UK are deep in the midst of ritualistic engorgement in the build up to Christmas… marketers of Health & Wellbeing brands will already be rubbing their hands at the opportunities that come with January. After eating half your weight in roast potatoes, chocolates & a variety of creamy festive…

In today’s marketing landscape, it seems obvious to say that Social Media is one of the most effective ways of targeting and engaging your audience. It is firmly in place as a key component of the modern day marketing mix. In contrast, product sampling – although extremely effective at engaging and getting people to understand…

This week hundreds of upcoming and growing food and drink brands will have the chance to show their wears at one of the most prodigious FMCG trade shows in Europe. Lunch! boasts the opportunity for burgeoning entrepreneurs and eager trade managers to showcase their products with the dangling carrot of game-changing shelf space and firm…

What is the next evolution of Product Sampling? Sampling has long been established as one of the most effective ways of getting consumers to trust in the taste, usage and application of FMCG & Beauty products. Despite its obvious benefits though, in modern marketing, Brands often questioning its level of targeting & relevance as well…

Although not always considered as part of Experiential marketing, Sampling is a crucial element in the Experiential Spectrum. As part of an integrated approach, Sampling can be the most influential medium in delivering against KPI’s and providing impressive return on investment for NPD products when used effectively. Below are 5 reasons how effective sampling can…

Waste from ill-conceived sampling campaigns isn’t just an environmental problem. From an audience perspective, campaign wastage can be the equivalent of paying for an ad for golf clubs in the middle of The X Factor Final. Done smartly, however, sampling to showcase a product and introduce it to a new audience remains a powerful tool.…

Effective Experiential Marketing campaigns deliver against brand KPI’s. From awareness & education through to brand perception, NPS & purchase behaviour; Experiential can be used as a tool to create a deeper level of engagement than traditional marketing mediums. This blog is going to take a look at how Experiential fits as part of an integrated…