How to Measure Product Sampling Campaigns: KPIs, ROI & Best Practices
Too many campaigns are still judged on simple outputs like the number of samples distributed or redemption rates. Whilst these metrics are useful, they rarely demonstrate true marketing effectiveness or commercial return.
Today’s leading brands need to understand not just how many products were sampled, but who received them, how they engaged, whether they purchased afterwards, and which sampling channels delivered the greatest return.