Category / Uncategorized
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![Digital Smapling]()
TOP 5 WAYS TO USE PRODUCT SAMPLING TO DRIVE CONTENT ON TIK TOK
When marketing a brand, there is nothing quite like getting your product into the consumers’ hands. As long as your product tastes great – being able to touch, see, smell and taste it cuts through more than any other medium. Yet in today’s digital world the power of recommendation, without the need to try the…
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Welcome to the Family – Ella-Maria Danson
After a number of Integrated Sampling wins, Flavor are continuing to grow our Client Servicing + Project Management Team to support an ever-growing list of sampling channels, territories, and Happy Clients! With 6 years experience in the Promotions and Events industry, Ella-Maria will join the Flavor Family as Senior Account Executive. Ella-Maria’s background in, and…
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TOP 3 WAYS TO USE PRODUCT SAMPLING TO DRIVE CONTENT
When marketing a brand, there is nothing quite like getting your product into the consumers’ hands. As long as your product tastes great – being able to touch, see, smell and taste it cuts through more than any other medium. Yet in today’s digital world the power of recommendation, without the need to try the…
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![User Generated Content]()
Why UGC is the Secret Sauce for Food and Drink Businesses
Are you tired of spending countless hours and dollars on social media marketing for your hospitality business without seeing results? It’s time to switch up your strategy and embrace user-generated content (UGC) – your new BFF! In this blog, we’ll explain why UGC is important for food and drink businesses and how it can transform…
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Is Digital Product Sampling the future of FMCG Marketing?
With the advent of the internet, brands and retailers can now reach new audiences on a targeted, and at times, on a global scale. There are a number of channels that traditional product sampling cannot offer in the digital space, but how do you get your product or brand noticed in the digital jungle? One…
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5 Tips on How to Write an Award Entry for Food & Drink Brands
Entering and hopefully winning awards in any industry can be a really effective way to gain awareness and increase perception of your product + brand. In the Food & Drink industry, it holds even more weight! Having an award against your name certifies the quality of your product for consumers and distributors alike – offering…
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Welcome to the Family – Lucy Wakely
Flavor are continuing to grow our Client Servicing + Project Management Team to support an ever-growing list of sampling channels, exclusives, territories, and Happy Clients! With 7 years of experience within the events and experiential sector, Lucy will join the Flavor Family as an Account Manager and will be involved in end-to-end management of small…
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Flavor’s MD sits on judging panel for NPD awards
The Grocer New Product Awards celebrate and reward outstanding innovation in the UK FMCG sector in both branded non-food and food & drink categories. Attracting a broad spectrum of entrants from some of the UK’s largest FMCG suppliers to the most exciting start-ups, these awards are highly coveted, positioning winners as the best in the…
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![experiential marketing campaign]()
5 experiential campaigns for your next sampling activity
One of the best ways to connect and interact with consumers, build relationships and form memorable moments with them is through experiential marketing. It’s not as scary as it sounds, in fact it’s quite the opposite. It allows brands to create unique, immersive face-to-face experiences that encourage audiences to actively participate with a brand or…
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![why-you-need-to-try-sampling]()
Product Sampling as an Effective Marketing Strategy
As a largely overlooked marketing tactic, product sampling is one of the most comprehensive ways that businesses of all scales can use to energize product launches and encourage trial in potential consumers. With the use of our integrated sampling system at Flavor and effective profiling tools to target the right audience, we can help input…
