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  • the grocer awards

    Flavor’s MD sits on judging panel for NPD awards

    The Grocer New Product Awards celebrate and reward outstanding innovation in the UK FMCG sector in both branded non-food and food & drink categories.  Attracting a broad spectrum of entrants from some of the UK’s largest FMCG suppliers to the most exciting start-ups, these awards are highly coveted, positioning winners as the best in the…

  • experiential marketing campaign

    5 experiential campaigns for your next sampling activity

    One of the best ways to connect and interact with consumers, build relationships and form memorable moments with them is through experiential marketing. It’s not as scary as it sounds, in fact it’s quite the opposite. It allows brands to create unique, immersive face-to-face experiences that encourage audiences to actively participate with a brand or…

  • why-you-need-to-try-sampling

    Why you need to try sampling as a marketing strategy

    As a largely overlooked marketing tactic, product sampling is one of the most comprehensive ways that businesses of all scales can use to energize product launches and encourage trial in potential consumers. With the use of our integrated sampling system at Flavor and effective profiling tools to target the right audience, we can help input…

  • expanding-australia

    We’re expanding our services to Australia and New Zealand…

    Written by Laura Bland-Law – Sales & Marketing Executive, Flavor. Flavor is an established integrated brand sampling agency in the UK and Europe, however we are always looking for new opportunities to expand our approach to sampling worldwide. Over the last few months, we have been widening our approach to offer sampling activities in Australia…

  • Bambino_crayons

    Dragon’s Den Sampling Series – Bambino

    Bambino – Flavor x Dragon’s Den Sampling Series Each Dragon’s Den episode just seems to get weirder and weirder.. Last week we were presented with a funny-sounding name for a cocktail drink (you can search this one up) and UK viewers had watched Deborah Meaden gracefully insert a new pipe product into an imitation brick…

  • DelhiciousScrubSet

    Dragon’s Den Sampling Series – Delhicious

    Delhicious – Flavor x Dragon’s Den Sampling Series Sad to say that we’re only a few episodes away from the final episode of Dragon’s Den, and a couple more proposals away to finish off the first Flavor sampling series! Over the last couple of months we have been lucky enough to be introduced to a…

  • Dragon’s Den Sampling Series – The Savourists

    The Savourists – Flavor x Dragon’s Den Sampling Series After what had seemed like a very long week, we were finally blessed with Episode 11 of the new Dragon’s Den series where we were introduced to a number of fantastic and innovative start-ups. We had encountered The Savourists who presented themselves as an unconventional protein…

  • Flavor-Our-Story

    Flavor Sampling: Our Story

    In September 2019 (just before all the madness happened) my best friend and I decided to start a sampling agency. In this blog (purely for reminiscent purposes) we decided to outline how it all came about, including some of the successes and challenges along the way… The Founders Curt and I originally met 20 years…

  • Dragon’s Den Sampling Series – Russell & Atwell

    Russell & Atwell – Flavor x Dragon’s Den Sampling Series Introducing our next blog piece in the Flavor X Dragon’s Den Sampling series, where we put forward an integrated sampling solution to some of the great brands we see on the show. In last week’s episode, Chocolatiers, Russell & Atwell, had pitched for a large…

  • floreatwines-dragons-den-sampling-series

    Dragon’s Den Sampling Series – Floreat Wines

    Floreat Wines – Flavor x Dragon’s Den Sampling Series Dragon’s Den, first introduced in Japan, is one of the most admired reality TV programmes now with numerous versions recreated all over the world. With only 3 minutes on the clock, a handful of entrepreneurs are put on the spot each episode, to pitch for an…