How Integrated Sampling Campaigns Can Drive Product Awareness and Brand erception

A SNEAK PEAK AT THE LATEST ARTICLE WRITTEN ABOUT FLAVOR SAMPLING AND THE POWER OF INTEGRATED SAMPLING…


For the full article click here
https://pure-npd.co.uk/articles/how-integrated-sampling-campaigns-can-drive-product-awareness-and-brand-perception


The Scenario

Karma Bites are a popped lotus seed snack positioned to be a luxurious treat and a healthy alternative to popcorn. In early 2020, the company, run by Ashwin Ahuja, achieved a national listing in health food store Holland & Barrett.

However, though it was tempting to sit back and wait for the sales to come in, Ashwin decided to use sampling to drive awareness and brand perception amongst its new Holland & Barrett audience.

“We wanted to do some work with brand awareness,” Ahuja explained. “We knew the product obviously, but we weren’t so sure about who are H&B customers were and what their habits were.”

To do that, he hired specialists Flavor Sampling


At Flavor, we use multiple sampling channels as part of an integrated sampling approach to curate the perfect mix of sampling techniques to deliver optimal results for every campaign. We look after all sampling elements under one roof to drive efficiencies in targeting, relevance, measurement & ROI…

If you would like to find out more about social sampling or any of our integrated sampling techniques you can get in touch richard@flavorsampling.com & 07977 148784

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