Blogs.
A mix of thinking, results, and updates from across Flavor.
Explore campaign insights, industry perspectives, and team news, all focused on how sampling creates meaningful moments and measurable outcomes.
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Why brands must make sampling more sustainable
Our MD, Richard Lloyd-Williams, recently wrote an opinion piece for The Grocer – a leading online and weekly magazine with coverage across the whole FMCG sector. Read his article below…
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Flavor’s MD sits on judging panel for NPD awards
The Grocer New Product Awards celebrate and reward outstanding innovation in the UK FMCG sector in both branded non-food and food & drink categories. Attracting a broad spectrum of entrants…
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5 Tips on How to Write an Award Entry for Food & Drink Brands
Entering and hopefully winning awards in any industry can be a really effective way to gain awareness and increase perception of your product + brand. In the Food & Drink…
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Is Digital Product Sampling the future of FMCG Marketing?
With the advent of the internet, brands and retailers can now reach new audiences on a targeted, and at times, on a global scale. There are a number of channels…
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Better-for-you brands: Top 3 ways to tackle poor taste perceptions
By Richard Lloyd-Williams, MD at Flavor. Better-for-you brands have seen enormous growth in 2022. Healthy options have grown from a niche – a couple of shelves tucked away in the…
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Welcome to the Family – Ella-Maria Danson
After a number of Integrated Sampling wins, Flavor are continuing to grow our Client Servicing + Project Management Team to support an ever-growing list of sampling channels, territories, and Happy…
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TOP 5 WAYS TO USE PRODUCT SAMPLING TO DRIVE CONTENT ON TIK TOK
When marketing a brand, there is nothing quite like getting your product into the consumers’ hands. As long as your product tastes great – being able to touch, see, smell…
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Senses and Sampling: The Double Threat of an Effective Marketing Strategy
When you think of good marketing, you think of attractive visuals, persuasive words, and current trends; yet many businesses disregard the great power behind our senses, specifically smell and taste,…
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Top 3 Events in Europe for a Mass Sampling Campaign
Without a doubt, sampling campaigns are a huge hit when achieving objectives such as brand awareness, trial, and feedback. When it comes to mass sampling, you can reach your target…
