Guides

Entering and hopefully winning awards in any industry can be a really effective way to gain awareness and increase perception of your product + brand. In the Food & Drink…

With the advent of the internet, brands and retailers can now reach new audiences on a targeted, and at times, on a global scale. There are a number of channels…

By Richard Lloyd-Williams, MD at Flavor. Better-for-you brands have seen enormous growth in 2022. Healthy options have grown from a niche – a couple of shelves tucked away in the…

When marketing a brand, there is nothing quite like getting your product into the consumers’ hands. As long as your product tastes great – being able to touch, see, smell…

The holiday season is upon us, and with it comes the opportunity for businesses to spread some festive cheer through product sampling. Whether you’re an established brand or a small…

The world of travel and hospitality have experienced great transformation. Brands are always seeking innovative ways to take advantage of this change and engage with their customers. Airbnb, one of…

We’ve all heard of the phrase: “try before you buy.” Product sampling, a tried-and-true marketing tactic, has long been utilised to introduce new products to consumers and increase brand awareness…

Our MD, Richard Lloyd-Williams, recently wrote an opinion piece for The Grocer – a leading online and weekly magazine with coverage across the whole FMCG sector. Read his article below…