Author / Richard Lloyd-Williams

In today’s marketing landscape, it seems obvious to say that Social Media is one of the most effective ways of targeting and engaging your audience. It is firmly in place as a key component of the modern day marketing mix. In contrast, product sampling – although extremely effective at engaging and getting people to understand…

This week hundreds of upcoming and growing food and drink brands will have the chance to show their wears at one of the most prodigious FMCG trade shows in Europe. Lunch! boasts the opportunity for burgeoning entrepreneurs and eager trade managers to showcase their products with the dangling carrot of game-changing shelf space and firm…