Flavor of the Month

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  • Future Brands

    Sainsbury’s Future Brands Program; How to use it as a platform to stay on their shelves and drive rate of sale…

    Sainsbury’s Future Brands What do salmon skin crisps, vegan chocolate and beetroot ketchup all have in common? At first glance, seemingly nothing but these are all innovative products of brands benefiting from Sainsbury’s Future Brands initiative. Initially the brainchild of a team who wanted to capitalise on consumers appetite for different authentic products, it rolled…

  • Product Sampling Agency

    Welcome to the Family – Stacey + George

    Flavor are always on the lookout for burgeoning talent, keen to challenge themselves in our dynamic Product Sampling Agency. June has seen the exciting addition of two new members to an expanding team. George Eastwood is coming on board as an Account Executive – working in a support role for the strategy, development + execution…

  • An Integrated Sampling Agency

    The Flavor Family

    We’re recruiting! Fill in your details to join the Flavor Family.

  • Tips For Running Facebook Ads, From Actual Business Owners

    We were recently part of an article by Katie Holmes from OutwitTrade.com… Facebook ads can be tough to get right. Many business owners try them for a bit, wind up losing money, and then give up on them. But there’s a lot you can do to improve your results if you’re not getting a positive…

  • COVID-19 Marketing

    Safe + Effective Product Sampling during the Coronavirus Outbreak

    COVID-19 has affected so much already and the disruption is set to increase in the coming months. From a sampling perspective, there is much less footfall throughout the country as people are staying in there homes more, and venturing out less. Companies still need to engage consumers though, so how can they get their products…

  • Karma Bites

    Karma Bites Campaign

    To mark their launch into Holland & Barret stores across the UK, Karma Bites have partnered with Flavor; An Integrated Sampling Agency to create a hyper-targeted sampling campaign “Healthy snacking is a very competitive market in the UK” Ashwin Ahuja, founder of the premium popped lotus seed snack, says. “As a growing brand we were…

  • Sampling Agency UK

    New Year New You; Top 5 Ways to Optimise Sampling in January

    Whilst many of us in the UK are deep in the midst of ritualistic engorgement in the build up to Christmas… marketers of Health & Wellbeing brands will already be rubbing their hands at the opportunities that come with January. After eating half your weight in roast potatoes, chocolates & a variety of creamy festive…

  • What is Social Sampling?

    What is Social Sampling?

    In today’s marketing landscape, it seems obvious to say that Social Media is one of the most effective ways of targeting and engaging your audience. It is firmly in place as a key component of the modern day marketing mix. In contrast, product sampling – although extremely effective at engaging and getting people to understand…

  • Lunch! Product Sampling

    Lunch! Product Sampling

    This week hundreds of upcoming and growing food and drink brands will have the chance to show their wears at one of the most prodigious FMCG trade shows in Europe. Lunch! boasts the opportunity for burgeoning entrepreneurs and eager trade managers to showcase their products with the dangling carrot of game-changing shelf space and firm…

  • Brand to hand or brand to home?

    What is the next evolution of Product Sampling? Sampling has long been established as one of the most effective ways of getting consumers to trust in the taste, usage and application of FMCG & Beauty products. Despite its obvious benefits though, in modern marketing, Brands often questioning its level of targeting & relevance as well…