Flavor of the Month

With the advent of the internet, brands and retailers can now reach new audiences on a targeted, and at times, on a global scale. There are a number of channels that traditional product sampling cannot offer in the digital space, but how do you get your product or brand noticed in the digital jungle? One…

Entering and hopefully winning awards in any industry can be a really effective way to gain awareness and increase perception of your product + brand. In the Food & Drink industry, it holds even more weight! Having an award against your name certifies the quality of your product for consumers and distributors alike – offering…

The Grocer New Product Awards celebrate and reward outstanding innovation in the UK FMCG sector in both branded non-food and food & drink categories.  Attracting a broad spectrum of entrants from some of the UK’s largest FMCG suppliers to the most exciting start-ups, these awards are highly coveted, positioning winners as the best in the…

One of the best ways to connect and interact with consumers, build relationships and form memorable moments with them is through experiential marketing. It’s not as scary as it sounds, in fact it’s quite the opposite. It allows brands to create unique, immersive face-to-face experiences that encourage audiences to actively participate with a brand or…

As a largely overlooked marketing tactic, product sampling is one of the most comprehensive ways that businesses of all scales can use to energize product launches and encourage trial in potential consumers. With the use of our integrated sampling system at Flavor and effective profiling tools to target the right audience, we can help input…

Written by Kate Eaves – Talent Manager, Flavor. With the demand for face-to-face interactions growing exponentially for 2022, there has never been a better time to join the Flavor family.   As an agency, we are only ever as strong as our field staff. Being the first point of contact for consumers using direct sampling channels,…

As part of Flavor’s ambitious growth plans, we are very excited to announce that our very own James Sheerin is being appointed to the role of Head of Partnerships + Growth. The promotion to the newly created role means that he will be overseeing relationships with existing and future sampling partners (such as Subscriptions, Ecommerce, Scouts, etc.) as…

Flavor are continuing to grow our Business Development Team to support an ever-growing capacity to create Targeted, Cost-Efficient, Measurable + Relevant Sampling Campaigns. Laura is joining the Flavor Family as Sales + Marketing Executive and will be involved in a proactive approach to reach new brands alongside promoting Flavor as a leading Integrated Sampling Agency.…

After a delightful 6 months working at Flavor through the UC Kickstart Scheme, I have now been brought on board as a permanent full-time member of the Flavor family. Working at Flavor has been a great learning experience for me as I’ve had to learn everything from scratch – from the work involved, the work…

Flavor are continuing to grow our Client Servicing + Project Management Team to support an ever-growing list of sampling channels, exclusives, territories, and Happy Clients! Ella will join the Flavor Family as Account Manager and will be involved in the smooth and efficient running of large & small scale sampling campaigns. With experience leading marketing…

Flavor are continuing to grow their our  Client Servicing + Project Management Team to support multiple client wins, as we continue to develop Sampling Campaigns in the UK, throughout Europe + North America. Stelize will join the Flavor Family as Marketing + Account Executive and will be involved in the smooth and efficient running of large…

With recent additions to Flavor’s Business Development team, we are also strengthening our  Client Servicing + Project Management Team to support multiple client wins, as we continue to develop Sampling Campaigns in the UK, throughout Europe + North America. Helen Clegg will join the Flavor Family as Junior Account Manager and will be involved in the…

As part of Flavor’s Integrated Sampling offer (providing all sampling channels from traditional Brand to Hand + Guerrilla sampling through to indirect and social sampling methods), and ability to adapt to the rapidly changing world,  we are proud to offer an exclusive Remote Working Sampling opportunity that can reach up to 400,000 workers a month…

November sees exciting changes at Flavor HQ, as Dan Manning joins the tight-knit team as Account Director. Dan is a seasoned addition to the team, having sat at the helm of large-scale sampling campaigns. With over 10 years strong experience in the experiential marketing world, Dan has been instrumental in orchestrating large-scale campaigns across Europe…

10-15 years ago, the market for energy bars, protein shakes and workout supplements was small and emerging. The fitness industry and its associated products had yet to enjoy a surge in popularity and consumers were unsure of its positive benefits, if any. Nowadays, the global nutritional bar market is on an upward trajectory with profits.…

The Scouts association + Flavor Sampling The U.K. wide Scout Association (incorporating Beaver Scouts, Cub Scouts, Scouts, Explorer Scouts and Scout Network) have teamed up with Flavor, an Integrated Sampling Agency to curate a Seasonal Partnership Program as part of their Healthy Eating and  Camping initiatives. The program will work with both food and drink…

HOW TO SAMPLE WITHOUT CROWDS… Government regulations recently introduced in the U.K. have made it mandatory for facemasks to be worn in all stores for the foreseeable future. This delivers a blow to in-store sampling and leaves brands scrambling for the best ways to now engage with consumers through sampling techniques. All is not lost;…

Covid + Consumer Behaviour In late March, the retail world and how we shop was about to enter an unexpected seismic change with the introduction of lockdown measures. The physical act of walking to the shops for a browse or a Saturday afternoon spent shopping with friends ended abruptly with the temporary closure of thousands…

Beauty and the Pandemic The way we shop, buy and indeed the way we now sample products has been changed indefinitely. As businesses and major retailers emerge from the global pandemic and try to adapt to a post Covid hangover, we look at how in-store product sampling is taking a heavy hit. The beauty industry…

Cereal Offenders In a surprising report from this week’s Grocer Digital Edition, studies found that banishing sugary cereals to the top shelf has done little to sway consumers to buy healthier alternatives. Cereal can sometimes be the ‘Marmite’ of the breakfast world (alongside actual Marmite); either loved by people for its taste or derided by…

All Change at Diageo It has been a whirlwind week for drinks giant Diageo in the world of advertising. In the same week they announced a $100 global recovery fund for pubs and bars in a much-needed economic boost, the company also announced they were to halt all advertising on social media platforms from 1st…

Sainsbury’s Future Brands What do salmon skin crisps, vegan chocolate and beetroot ketchup all have in common? At first glance, seemingly nothing but these are all innovative products of brands benefiting from Sainsbury’s Future Brands initiative. Initially the brainchild of a team who wanted to capitalise on consumers appetite for different authentic products, it rolled…

Flavor are always on the lookout for burgeoning talent, keen to challenge themselves in our dynamic Product Sampling Agency. June has seen the exciting addition of two new members to an expanding team. George Eastwood is coming on board as an Account Executive – working in a support role for the strategy, development + execution…

We’re recruiting! Fill in your details to join the Flavor Family.

We were recently part of an article by Katie Holmes from OutwitTrade.com… Facebook ads can be tough to get right. Many business owners try them for a bit, wind up losing money, and then give up on them. But there’s a lot you can do to improve your results if you’re not getting a positive…

COVID-19 has affected so much already and the disruption is set to increase in the coming months. From a sampling perspective, there is much less footfall throughout the country as people are staying in there homes more, and venturing out less. Companies still need to engage consumers though, so how can they get their products…

Whilst many of us in the UK are deep in the midst of ritualistic engorgement in the build up to Christmas… marketers of Health & Wellbeing brands will already be rubbing their hands at the opportunities that come with January. After eating half your weight in roast potatoes, chocolates & a variety of creamy festive…

In today’s marketing landscape, it seems obvious to say that Social Media is one of the most effective ways of targeting and engaging your audience. It is firmly in place as a key component of the modern day marketing mix. In contrast, product sampling – although extremely effective at engaging and getting people to understand…

This week hundreds of upcoming and growing food and drink brands will have the chance to show their wears at one of the most prodigious FMCG trade shows in Europe. Lunch! boasts the opportunity for burgeoning entrepreneurs and eager trade managers to showcase their products with the dangling carrot of game-changing shelf space and firm…

What is the next evolution of Product Sampling? Sampling has long been established as one of the most effective ways of getting consumers to trust in the taste, usage and application of FMCG & Beauty products. Despite its obvious benefits though, in modern marketing, Brands often questioning its level of targeting & relevance as well…

Although not always considered as part of Experiential marketing, Sampling is a crucial element in the Experiential Spectrum. As part of an integrated approach, Sampling can be the most influential medium in delivering against KPI’s and providing impressive return on investment for NPD products when used effectively. Below are 5 reasons how effective sampling can…

Waste from ill-conceived sampling campaigns isn’t just an environmental problem. From an audience perspective, campaign wastage can be the equivalent of paying for an ad for golf clubs in the middle of The X Factor Final. Done smartly, however, sampling to showcase a product and introduce it to a new audience remains a powerful tool.…

Effective Experiential Marketing campaigns deliver against brand KPI’s. From awareness & education through to brand perception, NPS & purchase behaviour; Experiential can be used as a tool to create a deeper level of engagement than traditional marketing mediums. This blog is going to take a look at how Experiential fits as part of an integrated…