Flavor of the Month
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5 Ways Sampling Can Make a Difference When Launching NPD
Although not always considered as part of Experiential marketing, Sampling is a crucial element in the Experiential Spectrum. As part of an integrated approach, Sampling can be the most influential medium in delivering against KPI’s and providing impressive return on investment for NPD products when used effectively. Below are 5 reasons how effective sampling can…
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Utilising smart sampling to minimise waste
Waste from ill-conceived sampling campaigns isn’t just an environmental problem. From an audience perspective, campaign wastage can be the equivalent of paying for an ad for golf clubs in the middle of The X Factor Final. Done smartly, however, sampling to showcase a product and introduce it to a new audience remains a powerful tool.…
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Experiential Marketing Strategy
Effective Experiential Marketing campaigns deliver against brand KPI’s. From awareness & education through to brand perception, NPS & purchase behaviour; Experiential can be used as a tool to create a deeper level of engagement than traditional marketing mediums. This blog is going to take a look at how Experiential fits as part of an integrated…