Blogs.
A mix of thinking, results, and updates from across Flavor.
Explore campaign insights, industry perspectives, and team news, all focused on how sampling creates meaningful moments and measurable outcomes.
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Sampling Agency USA: How to Choose the Right Product Sampling Partner
Looking for a sampling agency in the USA? Flavor plans, delivers and measures strategic product sampling campaigns across live, digital, in-home and integrated channels.
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How to Measure Product Sampling Campaigns: KPIs, ROI & Best Practices
Too many campaigns are still judged on simple outputs like the number of samples distributed or redemption rates. Whilst these metrics are useful, they rarely demonstrate true marketing effectiveness or commercial return. Today’s leading brands need to understand not just how many products were sampled, but who received them, how they engaged, whether they purchased afterwards, and which sampling channels delivered the greatest return.
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Flavor’s MD sits on judging panel for NPD awards
The Grocer New Product Awards celebrate and reward outstanding innovation in the UK FMCG sector in both branded non-food and food & drink categories. Attracting a broad spectrum of entrants…
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5 Tips on How to Write an Award Entry for Food & Drink Brands
Entering and hopefully winning awards in any industry can be a really effective way to gain awareness and increase perception of your product + brand. In the Food & Drink…
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Is Digital Product Sampling the future of FMCG Marketing?
With the advent of the internet, brands and retailers can now reach new audiences on a targeted, and at times, on a global scale. There are a number of channels…
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Better-for-you brands: Top 3 ways to tackle poor taste perceptions
By Richard Lloyd-Williams, MD at Flavor. Better-for-you brands have seen enormous growth in 2022. Healthy options have grown from a niche – a couple of shelves tucked away in the…
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Welcome to the Family – Ella-Maria Danson
After a number of Integrated Sampling wins, Flavor are continuing to grow our Client Servicing + Project Management Team to support an ever-growing list of sampling channels, territories, and Happy…
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Senses and Sampling: The Double Threat of an Effective Marketing Strategy
When you think of good marketing, you think of attractive visuals, persuasive words, and current trends; yet many businesses disregard the great power behind our senses, specifically smell and taste,…
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Top 3 Events in Europe for a Mass Sampling Campaign
Without a doubt, sampling campaigns are a huge hit when achieving objectives such as brand awareness, trial, and feedback. When it comes to mass sampling, you can reach your target…
