Flavor of the Month

Covid + Consumer Behaviour In late March, the retail world and how we shop was about to enter an unexpected seismic change with the introduction of lockdown measures. The physical act of walking to the shops for a browse or a Saturday afternoon spent shopping with friends ended abruptly with the temporary closure of thousands…

Beauty and the Pandemic The way we shop, buy and indeed the way we now sample products has been changed indefinitely. As businesses and major retailers emerge from the global pandemic and try to adapt to a post Covid hangover, we look at how in-store product sampling is taking a heavy hit. The beauty industry…

Cereal Offenders In a surprising report from this week’s Grocer Digital Edition, studies found that banishing sugary cereals to the top shelf has done little to sway consumers to buy healthier alternatives. Cereal can sometimes be the ‘Marmite’ of the breakfast world (alongside actual Marmite); either loved by people for its taste or derided by…

All Change at Diageo It has been a whirlwind week for drinks giant Diageo in the world of advertising. In the same week they announced a $100 global recovery fund for pubs and bars in a much-needed economic boost, the company also announced they were to halt all advertising on social media platforms from 1st…

Sainsbury’s Future Brands What do salmon skin crisps, vegan chocolate and beetroot ketchup all have in common? At first glance, seemingly nothing but these are all innovative products of brands benefiting from Sainsbury’s Future Brands initiative. Initially the brainchild of a team who wanted to capitalise on consumers appetite for different authentic products, it rolled…

Flavor are always on the lookout for burgeoning talent, keen to challenge themselves in our dynamic Product Sampling Agency. June has seen the exciting addition of two new members to an expanding team. George Eastwood is coming on board as an Account Executive – working in a support role for the strategy, development + execution…

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We were recently part of an article by Katie Holmes from OutwitTrade.com… Facebook ads can be tough to get right. Many business owners try them for a bit, wind up losing money, and then give up on them. But there’s a lot you can do to improve your results if you’re not getting a positive…

COVID-19 has affected so much already and the disruption is set to increase in the coming months. From a sampling perspective, there is much less footfall throughout the country as people are staying in there homes more, and venturing out less. Companies still need to engage consumers though, so how can they get their products…