Guides

When marketing a brand, there is nothing quite like getting your product into the consumers’ hands. As long as your product tastes great – being able to touch, see, smell…

As the end of February approaches we are dreaming of blue skies and warm weather of the summer ahead. It’s also the perfect time to plan your summer marketing activity…

In-store sampling is an effective marketing strategy that involves providing free samples to customers, either inside a physical retail store or at the front of a store. The idea behind…

We all remember the first time we learned CPR.. “pump the chest to the tune of Stayin’ Alive by the Bee Gees”, or how to put someone into the recovery…

If you are not already aware of experiential marketing, it is one of the most effective ways to connect and interact with consumers by allowing brands to create unique, immersive…

With the advent of the internet, brands and retailers can now reach new audiences on a targeted, and at times, on a global scale. There are a number of channels…

Direct Sampling gets samples and products directly into the hands of consumers. This is achieved by activating near high footfalls of the target consumer in places such as city centres,…

Flavor’s MD sits on judging panel for NPD Awards  The Grocer New Product Awards celebrate and reward outstanding innovation in the UK FMCG sector in both branded non-food and food & drink…

In a data-driven world, the importance of quantitative and qualitative data is principal in determining the effectiveness of your marketing activities. When pairing this with a sampling campaign, a quantifiable…

One of the best ways to connect and interact with consumers, build relationships and form memorable moments with them is through experiential marketing. It’s not as scary as it sounds,…

As a largely overlooked marketing tactic, product sampling is one of the most comprehensive ways that businesses of all scales can use to energize product launches and encourage trial in…

Key moments calendar for May 2022 Below are some of the upcoming key dates and events for May that you can utilise and take advantage of for your next sampling…