Guides

The Scouts association + Flavor Sampling The U.K. wide Scout Association (incorporating Beaver Scouts, Cub Scouts, Scouts, Explorer Scouts and Scout Network) have teamed up with Flavor, an Integrated Sampling…

10-15 years ago, the market for energy bars, protein shakes and workout supplements was small and emerging. The fitness industry and its associated products had yet to enjoy a surge…

The healthy snack market is always aiming to gain a crucial lead in engaging a younger target audience; specifically children.  Marketing to a younger audience can be a powerful tool…

A Growing Market The changing world of E-commerce sampling is expanding to cater to a swell of online shoppers. Online giant Amazon this week announced their re-starting of their product…

Although not always considered as part of Experiential marketing, Sampling is a crucial element in the Experiential Spectrum. As part of an integrated approach, Sampling can be the most influential…

Waste from ill-conceived sampling campaigns isn’t just an environmental problem. From an audience perspective, campaign wastage can be the equivalent of paying for an ad for golf clubs in the…

This week hundreds of upcoming and growing food and drink brands will have the chance to show their wears at one of the most prodigious FMCG trade shows in Europe….

In today’s marketing landscape, it seems obvious to say that Social Media is one of the most effective ways of targeting and engaging your audience. It is firmly in place…

Whilst many of us in the UK are deep in the midst of ritualistic engorgement in the build up to Christmas… marketers of Health & Wellbeing brands will already be…

COVID-19 has affected so much already and the disruption is set to increase in the coming months. From a sampling perspective, there is much less footfall throughout the country as…

When marketing a brand, there is nothing quite like getting your product into the consumers’ hands. As long as your product tastes great – being able to touch, see, smell…