Guides

Written by Kate Eaves – Talent Manager, Flavor. With the demand for face-to-face interactions growing exponentially for 2022, there has never been a better time to join the Flavor family.  …

Cereal Offenders In a surprising report from this week’s Grocer Digital Edition, studies found that banishing sugary cereals to the top shelf has done little to sway consumers to buy…

Covid + Consumer Behaviour In late March, the retail world and how we shop was about to enter an unexpected seismic change with the introduction of lockdown measures. The physical…

The Scouts association + Flavor Sampling The U.K. wide Scout Association (incorporating Beaver Scouts, Cub Scouts, Scouts, Explorer Scouts and Scout Network) have teamed up with Flavor, an Integrated Sampling…

10-15 years ago, the market for energy bars, protein shakes and workout supplements was small and emerging. The fitness industry and its associated products had yet to enjoy a surge…

The healthy snack market is always aiming to gain a crucial lead in engaging a younger target audience; specifically children.  Marketing to a younger audience can be a powerful tool…

A Growing Market The changing world of E-commerce sampling is expanding to cater to a swell of online shoppers. Online giant Amazon this week announced their re-starting of their product…

One Thousand Days of Tasting Healthy eating is particularly topical at the moment – with Covid19 potentially having less of an impact on healthier people who exercise regularly. Varying ‘schemes’…

Product Sampling Adopts Well to Changing Landscape When a July survey (First Insight) found that 80% of women said they felt unsafe testing beauty products through product sampling instore, things…