Dragon’s Den Sampling Series – Russell & Atwell
Russell & Atwell – Flavor x Dragon’s Den Sampling Series Introducing our next blog piece in the Flavor X Dragon’s Den Sampling series, where we put forward an integrated sampling…
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Dragon’s Den Sampling Series – The Savourists
The Savourists – Flavor x Dragon’s Den Sampling Series After what had seemed like a very long week, we were finally blessed with Episode 11 of the new Dragon’s Den…
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Dragon’s Den Sampling Series – Delhicious
Delhicious – Flavor x Dragon’s Den Sampling Series Sad to say that we’re only a few episodes away from the final episode of Dragon’s Den, and a couple more proposals…
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Dragon’s Den Sampling Series – Bambino
Bambino – Flavor x Dragon’s Den Sampling Series Each Dragon’s Den episode just seems to get weirder and weirder.. Last week we were presented with a funny-sounding name for a…
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How Sampling at Key Life Moments Can Create Long Term Customers
Key Life Moments Consumer choices are the result of cognitive and motivational consequences. Formed inherently from habits or routines, consumers repeat actions that have rewarding outcomes; i.e they are satisfied…
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Sainsbury’s Future Brands Program; How to use it as a platform to stay on their shelves and drive rate of sale.
Sainsbury’s Future Brands What do salmon skin crisps, vegan chocolate and beetroot ketchup all have in common? At first glance, seemingly nothing but these are all innovative products of brands…
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Is a Focus on Product Sampling Diageo’s Next Step.
All Change at Diageo It has been a whirlwind week for drinks giant Diageo in the world of advertising. In the same week they announced a $100 global recovery fund…
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How Can Healthy Brands Break the Taste Barrier
Cereal Offenders In a surprising report from this week’s Grocer Digital Edition, studies found that banishing sugary cereals to the top shelf has done little to sway consumers to buy…
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Consumer Data Influences Sampling in Changing Retail World
Covid + Consumer Behaviour In late March, the retail world and how we shop was about to enter an unexpected seismic change with the introduction of lockdown measures. The physical…
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Scouts + Flavor Announce Seasonal Sampling Partnership Collaboration
The Scouts association + Flavor Sampling The U.K. wide Scout Association (incorporating Beaver Scouts, Cub Scouts, Scouts, Explorer Scouts and Scout Network) have teamed up with Flavor, an Integrated Sampling…
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The Explosion of the Energy Bar Market
10-15 years ago, the market for energy bars, protein shakes and workout supplements was small and emerging. The fitness industry and its associated products had yet to enjoy a surge…
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Is Partnership Sampling the Best Marketing Channel for Healthy Kids’ Brands?
The healthy snack market is always aiming to gain a crucial lead in engaging a younger target audience; specifically children. Marketing to a younger audience can be a powerful tool…
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